A question so often asked when patrons are viewing your artwork. Why do they do it?
Why do so many consider the amount of detail and perceived ‘effort’ in an artwork as the ultimate indicator of its worth? An artist can spend 6 months on a painting, have it framed and displayed and regardless of its price, the first questions asked are about detail and time taken to create the artwork. What about artists who create wonderful artworks in days or even hours? Does a handicapping system exist in the art world? If some artists charged a ‘reasonable’ hourly rate, their work would retail for the equivalent cost of a car! If you sold a drawing for $2000 that took you all of 4 hours, would you say anything to your buyer? I don’t think so!

Both drawings were extremely time consuming, but worth the effort. Left: Silence at the Table, 2010 City of Burnie Art Prize winner. Right:Ancient Light, 2025 finalist, Hadley’s Art Prize (sold).
Speaking about ‘quick’ art, I clearly remember completing a canvas 120 x 180 cms in 2 hours almost 50 years ago, that sold for a very tidy sum (in those days) before the week had passed. The buyer was very pleased with his purchase. No questions were asked

Shells from Sisters Beach, less than 2 hours work then sold to a Sydney buyer.
We’ve been brought up to think that the longer you take to produce something creative, the greater its value. ‘Detail’ is well entrenched in the mind of average art buyer. The amount of effort equates to the amount of time taken. It’s value for money, guaranteeing a sound investment. Where does minimalist art sit in all this?

Family Ties, Derwent Valley, a digital drawing, pixel by pixel that took me months to complete.
Many of my solo exhibitions have featured highly detailed work, but a good deal of my artwork over the years has also celebrated minimal detail when depicting everyday objects. They are ‘cleansed’ of information that I deem irrelevant to the composition, while at the same time maintaining the integrity of the subject. How long do each of these drawings take to create? You may be surprised!
In 2025 I had a solo exhibition at my representative gallery in Tasmania. Harmony On High Street in Campbell Town, is an eclectic gallery and its clients are more often than not, after artwork containing a high degree of detail. Sales of my drawings have been quite good, due to its detail and presentation. Comments from buyers, backup that claim. Was holding an exhibition of minimalist work a gamble or just foolhardy? I saw it as a gamble, but I sought a change from my current work and had a yearning to return to the style that I had pursued 10 years ago. I only sold 3, but sold several more in the months following the exhibition. Reflecting on this result, I concluded that although the artwork was popular with patrons, it wasn’t actively sought after. This wasn’t the art for this particular market. Strangely enough, no-one asked me about my process for creating the work, nor how long it took me to complete each one. Maybe they thought I could complete a drawing in under 60 minutes.

Examples of my minimalist style (cleansed) drawings
Well, how long do my minimalist drawings take?
Apart from spontaneous art, preparation is vital. Firstly, research and planning. Once I’ve decided on what the exhibition is about, I document my thoughts, visit appropriate areas (landscapes for example), take many, many photos, check what photos I already have on file and decide what each drawing will feature. Now comes the hard part! Once I’ve decided on my subjects, I have to decide on their composition. I need to consider a focal point and close, near and far when constructing each drawing. Detail (or the lack of it) is the next challenge. I want to remove all that I consider ‘unnecessary’, such as fences, power poles, roads, even animals. These drawings are about the landscape itself the next challenge involves selecting the appropriate colour palette for each particular subject. I try to use pure pencil colours, hence there is lots of testing involved. Once everything is decided I draw up my composition and begin the colouring stage which can be slow at times because such a technique involves the application of clean, even colours. Up to 4 layers of pencil are applied. Because of the lack of detail, it’s easy to spot any uneven areas. I like the look and finish of my ‘cleansed’ landscapes. The preparation, research, planning and production of such artwork is much longer time-wise than it looks. Do I then charge by the hour? No way!
Richard
In my next blogpost: Stoned


























