Bradly Feeley

Trad-core Ruby on Rails engineer since 2006

San Diego, California / Lopez Island, Washington / Everywhere in-between

I've worked on some of the largest and most performant Rails apps including:

  • TurboTax and Quickbooks Support Sites with in-product embedded components. Our little Rails API got a request from TurboTax on every page transition. During tax peak this was an incredible amount of requests. Downtime meant extremely degraded Turbo Tax experience and hundreds of millions in lost revenue. Multi-az and multi-region required when tooling for this was non-existant at the time requiring creative engineering solutions.
  • At Apple I worked on two large Rails apps. The first app controlled the managment and deployment of the Apple Maps hardware and software services. The second was an app used to give quantitative evaulation to ML, AI, Search, Discovery, or any API that requires human judgement. How do you evalute the quality of a feeling when you ask Siri to play sad music? How do you know if those models are improving? What does improvement even mean? I loved this work for lots of reason we can talk about it person.
  • At Shopify I worked in Financial Services and Capital/Lending to help put Shopify's data to work on novel lending products for new businesses.
  • Early in my career I cut my teeth at a design agency that quiety built rails sites for large national brands like NBC, NFL, Qualcomm, Fox, Subway. I worked closely with amazing visual designers to build interactive experiences efficient enough to be transient in design.

Things I'm pretty good at or don't mind doing:

  • Ruby on Rails development
  • Legacy codebases
  • Code/technology reviews
  • MVPs, PoCs, APIs
  • Reliable Rails hosting
  • Security patching
  • Mentoring
  • Monitoring/maintenance contracts
  • Turbo/Hotwire/Stimulus
  • Tailwind CSS & UI

Why you might want to work with me:

  • Same day start
  • Simple pricing
  • Production industry experience
  • Rails at WebScale™
  • Reliable, honest, communicative
  • Happily on-site if requested

Why you might not work with me:

  • You got some big React thing you are into
  • You are an ad/data company

Letters and words that don't mean anything:

  • EDD: Empathy Driven Development
  • ABC: Always Be Deploying
  • ADSP: Attention Deficeit Super Power
Simplicity is a prerequisite for reliability.
– E.W.Dijkstra

Los Proyectos:

  • Recipin: Lo-fi recipe bookmarking. Join a server or run your own.
  • Bacon Wrapped Urns: Custom wooden urns to glide you into the eternal. Lovingly hand made with blood, sweat, tears, muscle, cartilage, and organ.
  • Runway: Humans judging models the good ol' fashioned way.
  • Dark Black: MacOS utility to darken your screen darker than Steve Jobs' [REDACTED (oof I had to take this bit out. too much even for me)]. Was that too dark? Cause that's how dark we're talking here.
  • Speed Cheese: How fast is your current cheese? Now cut that time in half!
  • Good Mourning! A neighborhood coffee & coffin shop. Free cup of coffee with every coffin. Free coffin with every cup of coffee.
  • Menstraight to the Rescue Packs. Tampons, pads, disposable pee cups, disposable sanitary bags, underwear, Tide pen, & personal cleaning wipes—all in a tidy little kit to keep in your glove compartment, tool box, or field dressing kit. Be prepared for the unexpected.
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BSF '25
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