-      "Recall that Bayesian methodology returns a *distribution*. Hence we now have distributions to describe the unknown $\lambda$s and $\\tau$. What have we gained? Immediately, we can see the uncertainty in our estimates: the wider the distribution, the less certain our posterior belief should be. We can also see what the plausible values for the parameters are: $\\lambda_1$ is around 18 and $\\lambda_2$ is around 23. The posterior distributions of the two $\\\\lambda$s are clearly distinct, indicating that it is indeed likely that there was a change in the user's text-message behaviour.\n",
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