Optimize vs Visual Website Optimizer: What are the differences?

Optimize: A/B testing and personalization platform. Whether it’s a custom-tailored message at checkout or a completely revamped homepage,it shows you which site experiences engage and delight your customers, and gives you the solutions you need to deliver them; Visual Website Optimizer: A/B Testing with In-Built Heatmaps. Visual Website Optimizer is an easy to use A/B testing tool that allows marketing professionals to create different versions of their websites and landing pages using a point-and-click editor (no HTML knowledge needed!) and then see which version produces maximum conversion rate or sales.

Optimize and Visual Website Optimizer can be primarily classified as "A/B Testing Analytics" tools.