Broadcasting vs Podcasting
I was just listening to This Week in Tech where they were discussing the closure of the CBS newsroom. They got on to talking about broadcasters and podcasting and why broadcasters weren’t particularly good at podcasting. As someone who worked in radio for 10 years of my career at the BBC, I always felt the answer was about tone. My work was in the BBC World Service and I liked the fact that news was just presented as neutrally and factually as possible. There was very little “journalese” involved.
Domestic radio, and especially television, always seemed incredibly artificial to me. They talked funny. They still do. And they still do when they’re doing podcasts. That rumpty‑tump unnatural radio voice makes me wonder if they go home and talk to their partners like that!
This artificially was absent in podcasting in the early days. Podcasting was people who were enthusiastic and knowledgeable about subjects, wanting to share or discuss things they cared about. The intent was very different, the tone was very different. I didn’t feel talked down to.
This is why I love Leo Laporte’s podcasts so much and have listened to them for 20 years. Leo came from a professional broadcasting background and can turn on trumpty‑tump tone like he’s turned on a switch. But normally he’s just someone who’s fascinated by the same things as I am, conveys his enthusiasm in a very open and accessible way, and has been my companion on many, many long distance journeys.
I still feel talked down to when I listen to speech radio, and sadly, even when people like the BBC try to do podcasting. As more and more money gets pumped into podcasting, it’s all starting to sound the same. It feels like we’ve lost something special.