Smyle is boasting how its use of toothpaste tablets instead of tubes has saved some 10 million plastic packages from entering the ocean. ...

Concert-goers will be introduced to the Purple Bag Project, which turns the iconic Crown Royal bags into care packages for active military personnel. ...

The brand promoted the pop-up bar in Brooklyn via its social media platforms on Instagram @Wingstop and on TikTok. ...

"Forward bookings" for April/May expanded just 1.8% vs. the same two-month period a year ago, according to just-released estimates from Guideline. ...

Roblox allegedly transformed the creator's dance into an "emote," a purchasable animated expression for in-game avatars, without licensing choreography. ...

Terrence Reynolds' appointment follows last month's news that another longtime agency veteran, Pete Lempert, was promoted to CEO, succeeding Glenn Dady who retired after 39 years at the agency and six years in the CEO r ...

TikTok will continue to be integrated into all league games via in-stadium branding, and will be a co-presenting sponsor of the league's esports tournament. ...

Andrew Casale, president and CEO at Index Exchange, described testifying in the Department of Justice hearing against Google as a "horror," but felt proud to stand alongside those advocating for a fairer digital ad ecosystem. ...

Amber Minson steps in as the mattress brand confronts sales losses, shifting strategies to revive growth. ...

Just 30% of consumers recall receiving interactive video content, and only 20% say they've ever encountered a video that was AI-generated. ...

The program includes a 90-minute, self-administered training and testing process and the granting of a new "AI Shield" proving certification. ...

The new setup is designed to foster collaboration among the agencies in the group. In addition to Kepler they include creative agency Sid Lee, CRM specialists BIMM, data consultancy Napkyn, Digital Kitchen, youth culture marketing agen ...

Handel will broadening the agency's CRM, creative commerce and CX capabilities. ...

"Given Brian Lesser's role at the company, the board were aware of the potential conflict of interest and the acquisition was evaluated independently. Similarly, disclosure of the terms of the deal followed our normal practice ...

New Jersey became the first state to sue Discord Thursday, accusing the app of exposing children to harmful content, including graphic violence, as well as sexual abuse and exploitation. ...

Carl's Jr.'s Snack Stash lets consumers choose three sides from a variety that include onion rings and waffle fries, all for $4.20. ...

The collaboration will feature shows co-produced by the two brands. ...

The sports drink's simplified package design aimed to showcase the drink's ingredients, differentiating the brand on store shelves, ...

LoveShackFancy's vintage floral print adorns the bottle, cap and gift box of the Limited Edition Rose. ...

Industry execs were not surprised at U.S. District Court Judge Leonie Brinkema's ruling Thursday, which found Google illegally dominated two markets for online ad technology. ...

A federal judge said he's likely to approve Google's $100 million settlement of a class-action alleging that it overcharged some pay-per-click advertisers. ...

TikTok is now testing "Footnotes" - its own version of user-sourced contextual notes on in-app posts. ...

The food company is beginning a tour asking customers "How much is a slice or salad worth to you when every dollar helps kids?" ...

Live webinars saw modest growth as well, ranking as the 10th-most preferred content type in 2024. ...

Google harmed publishers and consumers by monopolizing key components of the ad-tech market, a federal judge in Virginia ruled Thursday. ...

She had help from EDP wind turbines in a campaign designed to show the power of wind energy and its contribution to a greener world. ...