AutoNation hires its next CMO
Former Spin Master marketer Jeremy Tucker once oversaw U.S. marketing at Nissan.
Creativity
View AllView AllThe top 5 creative campaigns to know about right now
Outdoor campaigns dominated the week, from fun billboards to a grin-inducing AI activation.
Trump Tariffs & Global Economy
Publicis CEO Arthur Sadoun blames the industry’s weakening perception on rivals more than tariffs
Publicis CEO Arthur Sadoun comments on the economic climate and WPP's data strategy.
All Access Exclusives
View AllTracking ad agency account reviews—the latest on brand creative, media and more
From the consultants leading them to the incumbents, everything you need to know.
Opinion
View AllHow ‘The White Lotus’ turned lifestyle merch into a cultural signal
By embedding its brand into lifestyle products, the series shifted from outward fandom to personal identity and daily rituals.
How brands can personalize ads without invading privacy
A tool kit for privacy-first personalization.
Why Gen Z needs mentorship, not criticism, from managers
Gen Zers bring enormous potential to the workplace, but need patient, hands-on guidance to succeed and stay.
Marketer’s Brief Podcast
View AllHow Rowan grew from piercing ears at Target to operating its own shops
The DTC brand is disrupting the piercing industry.
Gen Z Marketing
24 Gen Zers to watch in marketing and advertising
These Gen Z art directors, account managers and social media leaders are ones to keep an eye on.
