I've just finished this book and I guess you can call me a convert. As I was reading it, I kept thinking, 'Get out of my head, Marty Cagan.'

I found it particularly refreshing that this book stresses that the model is conceptual and that there is no one right way to do it. In a world of credentials, consulting, play books and magic bullets promising 'you too can be agile if you follow this particular recipe' this book offers no recipe. Just hard truths, suggested tactics and great examples of companies who have converted to the product operating model and done so successfully.

Three seemingly simple things on which to focus that the book then spends several chapters delving into at depth from all angles to help illustrate transformation:

--Changing how you build

--Changing how you solve problems

--Changing how you decide which problems to solve

Cagan goes through everything from partnering with the various organizations within your business to transformation tactics, assessment and (key for large organizations), overcoming objections from various stakeholders. This is a great book and great starter for all things product operational model. And the best part? ALWAYS with the customer in mind.

Of particular interest to me was Cagan's discussion of 'High Integrity Commitments'-basically mandatory dates by which things must be delivered. Feature factory companies are used to doing this with project plans and stakeholders making commitments that are then handed to feature teams. Not so in this model. Here, we have the team as an active participant in the date setting process, with the attendant opportunity cost of allowing them the runway to commit. And they don't commit if they don't have this runway. This will be a major adjustment for most organizations, but a welcome one for high performing teams who are hungry to solve real customer problems.

I was going to stop here, but next up will be 'Empowered' to take the deep dive into culture and how to help coach and drive the transformation.

I’ve just started the book, but Transformed is already proving to be a comprehensive and thoughtful guide. It challenges how you think about building product teams and scaling organizations. Marty Cagan doesn't just offer theory, he breaks down real, practical principles you can apply in a growing tech company.

If you're serious about product leadership and want to create empowered teams that deliver real value, this book is worth your time.

As a member of a stakeholder/feature driven team at my current company, my teammates and I have been discouraged by the command-and-control approach made by those which have only a glimpse of the power of technology.

This book helps build in the lessons learned in Accelerate, the DevOps Handbook and other leading books for the digital age. Now with a new CTO motivated by this book, there is hope that our activities contribute to the success of our company and to our customers.

I look forward to the journey my current CTO has planned for us.

Is your company is struggling to evolve from a traditional CIO-led IT service organization into a modern product company?

Read this book. You will feel better. Your organization isn't alone. It will help you articulate your challenges clearly and cohesively across your company. This isn't a blueprint for fixing your org, but it gives you some foundational principles from which to start.

Fantastic book. Any product team should read this.

Awesome book and well written

I had high hopes for this book based on Marty Cagan’s reputation and background leading “Product Transformations” and founding one of the leading consulting firms in this area. I found it read more like a very long ad for the firm rather than an informative approach to the principles and patterns of a successful change effort. The book is peppered with statements I find both harmful and overly focused on consumer SaaS like (to paraphrase) if you aren’t shipping code every 5 minutes, you aren’t agile. Cagan can do better than this.

Es una súper herramienta

Arrived in time and perfect conditions.

An excellent resource for anyone working in product management or business transformation. The concepts are explained in a practical way, with real-world insights that make them easy to apply. It helped me think differently about strategy, operations, and scaling product teams. Highly recommended for both product leaders and aspiring PMs.

I love the principles based approach and elaboration through case studies. Having been part of transformation in my own company, many previous failed attempts and most recent one which is going in the right direction, I can approve all the principles Cagan is sharing. The most important one is that it is very difficult (and even kind of swimming against the flow) to transform from bottom to top. If you get a CEO who is proponent of this way of working everyone else starts falling in line, and people who have always wanted to work in this way start driving the right behaviours with passion and energy.

This is a disappointing sequel to the two former books in the series. Transforming is perhaps the hardest part to get right if one wants to work in a Product operating model, yet this book only serves a few shallow "transformation cases" and equally shallow advice that most smart people can figure out themselves anyways.

The first third of this book is pure repetition, I almost stopped reading. Eventually there's some new stuff but given that it is not detailed or in depth enough, I'd guess that most will find themselves struggle in the transformation process and this book won't help a lot.

Just amazing !! A bit high priced but its fine.

A treat to read matty for sure !!