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The advent of 5G and edge computing encourages vertical industries to develop innovative services, which can meet the challenging demands coming from consumers. However, economic feasibility is the ultimate factor that determines the viability of a new service. Hence, effective techniques for the economic assessment of such services are needed. This paper analyzes the provision of immersive media services in crowded events, through a cloud\u2010enabled small cell network owned by a neutral host, and offered in multitenancy to different mobile network operators. We initially develop a planning model to predict the required compute, storage, and radio resources. Taking into account dynamic factors such as service penetration and price evolution, we then provide a number of economic indices, such as net present value, internal rate of return, and expected payback period to assess the viability of a potential investment in a 5G infrastructure for immersive media services. The presented analysis will guide small cell network operators in the provision of 5G innovative media services.<\/jats:p>","DOI":"10.1002\/ett.3746","type":"journal-article","created":{"date-parts":[[2019,9,10]],"date-time":"2019-09-10T12:23:58Z","timestamp":1568118238000},"update-policy":"https:\/\/doi.org\/10.1002\/crossmark_policy","source":"Crossref","is-referenced-by-count":19,"title":["Techno\u2010economic analysis of 5G immersive media services in cloud\u2010enabled small cell networks: The neutral host business model"],"prefix":"10.1002","volume":"31","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-7786-0848","authenticated-orcid":false,"given":"Pietro","family":"Paglierani","sequence":"first","affiliation":[{"name":"Italtel SpA  Settimo Milanese Italy"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Ioannis","family":"Neokosmidis","sequence":"additional","affiliation":[{"name":"inCITES Consulting SARL  Strassen Luxembourg"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Theodoros","family":"Rokkas","sequence":"additional","affiliation":[{"name":"inCITES Consulting SARL  Strassen Luxembourg"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Claudio","family":"Meani","sequence":"additional","affiliation":[{"name":"Italtel SpA  Settimo Milanese Italy"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Karim M.","family":"Nasr","sequence":"additional","affiliation":[{"name":"Faculty of Engineering &amp; Science University of Greenwich  Kent UK"},{"name":"Institute for Communication Systems University of Surrey  Surrey UK"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Klaus","family":"Moessner","sequence":"additional","affiliation":[{"name":"Institute for Communication Systems University of Surrey  Surrey UK"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Pouria","family":"Sayyad Khodashenas","sequence":"additional","affiliation":[{"name":"i2CAT Foundation  Barcelona Spain"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"311","published-online":{"date-parts":[[2019,9,10]]},"reference":[{"key":"e_1_2_9_2_1","doi-asserted-by":"publisher","DOI":"10.1109\/MIM.2015.7108393"},{"key":"e_1_2_9_3_1","unstructured":"Cisco.Cisco visual networking index: forecast and methodology 2017\u20102022.2017."},{"key":"e_1_2_9_4_1","unstructured":"Ericsson.Ericsson mobility report.2018.https:\/\/www.ericsson.com\/en\/mobility-report. 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