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We recommend that costs for development of blockchain based solutions should also be distributed across stakeholders, and apportioned by the relevant industry associations. Our research indicates that adoption of blockchain technology in agriculture will achieve critical mass earlier when the industry applies a consortium approach, in a regulatory environment that is supported by government. This report also makes recommendations relevant to the integration of blockchain for end consumers of food.<\/jats:p>","DOI":"10.3389\/fbloc.2021.613346","type":"journal-article","created":{"date-parts":[[2021,2,15]],"date-time":"2021-02-15T05:06:22Z","timestamp":1613365582000},"update-policy":"https:\/\/doi.org\/10.3389\/crossmark-policy","source":"Crossref","is-referenced-by-count":29,"title":["Meeting Changing Customer Requirements in Food and Agriculture Through the Application of Blockchain Technology"],"prefix":"10.3389","volume":"4","author":[{"given":"Ushnish","family":"Sengupta","sequence":"first","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Henry Michael","family":"Kim","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"1965","published-online":{"date-parts":[[2021,2,15]]},"reference":[{"key":"B1","doi-asserted-by":"publisher","first-page":"120","DOI":"10.3390\/nu12010120","article-title":"How consumers in the UK and Spain value the coexistence of the claims low fat, local, organic and low greenhouse gas emissions","volume":"12","author":"Akaichi","year":"2020","journal-title":"Nutrients"},{"key":"B2","doi-asserted-by":"publisher","first-page":"6129","DOI":"10.1002\/jsfa.9912","article-title":"A review on blockchain applications in the agri-food sector","volume":"99","author":"Antonucci","year":"2019","journal-title":"J. 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