{"id":"https://openalex.org/W4407236145","doi":"https://doi.org/10.3390/jtaer20010024","title":"Reward in Cash or Coupon? Joint Optimization of Referral Reward and Pricing","display_name":"Reward in Cash or Coupon? Joint Optimization of Referral Reward and Pricing","publication_year":2025,"publication_date":"2025-02-07","ids":{"openalex":"https://openalex.org/W4407236145","doi":"https://doi.org/10.3390/jtaer20010024"},"language":"en","primary_location":{"id":"doi:10.3390/jtaer20010024","is_oa":true,"landing_page_url":"https://doi.org/10.3390/jtaer20010024","pdf_url":"https://www.mdpi.com/0718-1876/20/1/24/pdf?version=1738917792","source":{"id":"https://openalex.org/S27967161","display_name":"Journal of theoretical and applied electronic commerce research","issn_l":"0718-1876","issn":["0718-1876"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research","raw_type":"journal-article"},"type":"article","indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://www.mdpi.com/0718-1876/20/1/24/pdf?version=1738917792","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5103122595","display_name":"Fenfen Jiang","orcid":"https://orcid.org/0000-0003-1913-2380"},"institutions":[{"id":"https://openalex.org/I41198531","display_name":"Nanjing University of Posts and Telecommunications","ror":"https://ror.org/043bpky34","country_code":"CN","type":"education","lineage":["https://openalex.org/I41198531"]},{"id":"https://openalex.org/I76569877","display_name":"Southeast University","ror":"https://ror.org/04ct4d772","country_code":"CN","type":"education","lineage":["https://openalex.org/I76569877"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Fenfen Jiang","raw_affiliation_strings":["School of Economics and Management, Southeast University, Nanjing 210096, China","School of Management, Nanjing University of Posts and Telecommunications, Nanjing 210003, China"],"raw_orcid":"https://orcid.org/0000-0003-1913-2380","affiliations":[{"raw_affiliation_string":"School of Economics and Management, Southeast University, Nanjing 210096, China","institution_ids":["https://openalex.org/I76569877"]},{"raw_affiliation_string":"School of Management, Nanjing University of Posts and Telecommunications, Nanjing 210003, China","institution_ids":["https://openalex.org/I41198531"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5043663521","display_name":"Shue Mei","orcid":"https://orcid.org/0000-0002-0526-1993"},"institutions":[{"id":"https://openalex.org/I76569877","display_name":"Southeast University","ror":"https://ror.org/04ct4d772","country_code":"CN","type":"education","lineage":["https://openalex.org/I76569877"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Shue Mei","raw_affiliation_strings":["School of Economics and Management, Southeast University, Nanjing 210096, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Economics and Management, Southeast University, Nanjing 210096, China","institution_ids":["https://openalex.org/I76569877"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5100298205","display_name":"Weijun Zhong","orcid":null},"institutions":[{"id":"https://openalex.org/I76569877","display_name":"Southeast University","ror":"https://ror.org/04ct4d772","country_code":"CN","type":"education","lineage":["https://openalex.org/I76569877"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Weijun Zhong","raw_affiliation_strings":["School of Economics and Management, Southeast University, Nanjing 210096, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Economics and Management, Southeast University, Nanjing 210096, China","institution_ids":["https://openalex.org/I76569877"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5043663521"],"corresponding_institution_ids":["https://openalex.org/I76569877"],"apc_list":{"value":1000,"currency":"CHF","value_usd":1207},"apc_paid":{"value":1000,"currency":"CHF","value_usd":1207},"fwci":1.2141,"has_fulltext":true,"cited_by_count":1,"citation_normalized_percentile":{"value":0.73013128,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":91,"max":95},"biblio":{"volume":"20","issue":"1","first_page":"24","last_page":"24"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10127","display_name":"Banking stability, regulation, efficiency","score":0.9718999862670898,"subfield":{"id":"https://openalex.org/subfields/2003","display_name":"Finance"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10127","display_name":"Banking stability, regulation, efficiency","score":0.9718999862670898,"subfield":{"id":"https://openalex.org/subfields/2003","display_name":"Finance"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11508","display_name":"Corporate Taxation and Avoidance","score":0.9666000008583069,"subfield":{"id":"https://openalex.org/subfields/1402","display_name":"Accounting"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11437","display_name":"Digital Platforms and Economics","score":0.9588000178337097,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/coupon","display_name":"Coupon","score":0.7253183126449585},{"id":"https://openalex.org/keywords/cash","display_name":"Cash","score":0.6149853467941284},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.5426990389823914},{"id":"https://openalex.org/keywords/referral","display_name":"Referral","score":0.5313304662704468},{"id":"https://openalex.org/keywords/joint","display_name":"Joint (building)","score":0.5295252203941345},{"id":"https://openalex.org/keywords/actuarial-science","display_name":"Actuarial science","score":0.35887932777404785},{"id":"https://openalex.org/keywords/finance","display_name":"Finance","score":0.32664868235588074},{"id":"https://openalex.org/keywords/medicine","display_name":"Medicine","score":0.12390094995498657},{"id":"https://openalex.org/keywords/engineering","display_name":"Engineering","score":0.06678763031959534}],"concepts":[{"id":"https://openalex.org/C2779307704","wikidata":"https://www.wikidata.org/wiki/Q11794832","display_name":"Coupon","level":2,"score":0.7253183126449585},{"id":"https://openalex.org/C2778083465","wikidata":"https://www.wikidata.org/wiki/Q693464","display_name":"Cash","level":2,"score":0.6149853467941284},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5426990389823914},{"id":"https://openalex.org/C2776135927","wikidata":"https://www.wikidata.org/wiki/Q5242559","display_name":"Referral","level":2,"score":0.5313304662704468},{"id":"https://openalex.org/C18555067","wikidata":"https://www.wikidata.org/wiki/Q8375051","display_name":"Joint (building)","level":2,"score":0.5295252203941345},{"id":"https://openalex.org/C162118730","wikidata":"https://www.wikidata.org/wiki/Q1128453","display_name":"Actuarial science","level":1,"score":0.35887932777404785},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.32664868235588074},{"id":"https://openalex.org/C71924100","wikidata":"https://www.wikidata.org/wiki/Q11190","display_name":"Medicine","level":0,"score":0.12390094995498657},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.06678763031959534},{"id":"https://openalex.org/C170154142","wikidata":"https://www.wikidata.org/wiki/Q150737","display_name":"Architectural engineering","level":1,"score":0.0},{"id":"https://openalex.org/C512399662","wikidata":"https://www.wikidata.org/wiki/Q3505712","display_name":"Family medicine","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.3390/jtaer20010024","is_oa":true,"landing_page_url":"https://doi.org/10.3390/jtaer20010024","pdf_url":"https://www.mdpi.com/0718-1876/20/1/24/pdf?version=1738917792","source":{"id":"https://openalex.org/S27967161","display_name":"Journal of theoretical and applied electronic commerce research","issn_l":"0718-1876","issn":["0718-1876"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research","raw_type":"journal-article"},{"id":"pmh:oai:doaj.org/article:c42488433d8844ebb0e748a27dd99929","is_oa":false,"landing_page_url":"https://doaj.org/article/c42488433d8844ebb0e748a27dd99929","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research, Vol 20, Iss 1, p 24 (2025)","raw_type":"article"}],"best_oa_location":{"id":"doi:10.3390/jtaer20010024","is_oa":true,"landing_page_url":"https://doi.org/10.3390/jtaer20010024","pdf_url":"https://www.mdpi.com/0718-1876/20/1/24/pdf?version=1738917792","source":{"id":"https://openalex.org/S27967161","display_name":"Journal of theoretical and applied electronic commerce research","issn_l":"0718-1876","issn":["0718-1876"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research","raw_type":"journal-article"},"sustainable_development_goals":[],"awards":[{"id":"https://openalex.org/G5613812024","display_name":null,"funder_award_id":"72371069","funder_id":"https://openalex.org/F4320335869","funder_display_name":"National Social Science Fund of China"},{"id":"https://openalex.org/G639745712","display_name":null,"funder_award_id":"17BGL196","funder_id":"https://openalex.org/F4320335869","funder_display_name":"National Social Science Fund of China"},{"id":"https://openalex.org/G7670593967","display_name":null,"funder_award_id":"72371069","funder_id":"https://openalex.org/F4320321001","funder_display_name":"National Natural Science Foundation of China"},{"id":"https://openalex.org/G8779333925","display_name":null,"funder_award_id":"17BGL196","funder_id":"https://openalex.org/F4320321001","funder_display_name":"National Natural Science Foundation of China"}],"funders":[{"id":"https://openalex.org/F4320321001","display_name":"National Natural Science Foundation of China","ror":"https://ror.org/01h0zpd94"},{"id":"https://openalex.org/F4320327557","display_name":"National Office for Philosophy and Social Sciences","ror":"https://ror.org/04m0ms912"},{"id":"https://openalex.org/F4320335869","display_name":"National Social Science Fund of China","ror":null}],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4407236145.pdf","grobid_xml":"https://content.openalex.org/works/W4407236145.grobid-xml"},"referenced_works_count":42,"referenced_works":["https://openalex.org/W1845431626","https://openalex.org/W2002427784","https://openalex.org/W2019132869","https://openalex.org/W2019659717","https://openalex.org/W2076057131","https://openalex.org/W2085590968","https://openalex.org/W2111312199","https://openalex.org/W2113355860","https://openalex.org/W2130836103","https://openalex.org/W2133366098","https://openalex.org/W2145509563","https://openalex.org/W2472832931","https://openalex.org/W2477418714","https://openalex.org/W2740731669","https://openalex.org/W2765423745","https://openalex.org/W2769975536","https://openalex.org/W2865459811","https://openalex.org/W2912412814","https://openalex.org/W2914890086","https://openalex.org/W2942651659","https://openalex.org/W2947664599","https://openalex.org/W2952830335","https://openalex.org/W2969034720","https://openalex.org/W3034523064","https://openalex.org/W3036149069","https://openalex.org/W3122651776","https://openalex.org/W3123202449","https://openalex.org/W3123478481","https://openalex.org/W3125486937","https://openalex.org/W3146055619","https://openalex.org/W3186172799","https://openalex.org/W3215698559","https://openalex.org/W3216041301","https://openalex.org/W4253164461","https://openalex.org/W4253241601","https://openalex.org/W4375860024","https://openalex.org/W4383892478","https://openalex.org/W4389288665","https://openalex.org/W4390410337","https://openalex.org/W4392484235","https://openalex.org/W6637821336","https://openalex.org/W6655583308"],"related_works":["https://openalex.org/W2974050152","https://openalex.org/W1481018110","https://openalex.org/W3150641959","https://openalex.org/W2200893828","https://openalex.org/W2606802280","https://openalex.org/W2083573183","https://openalex.org/W2767277193","https://openalex.org/W2285295461","https://openalex.org/W1537782856","https://openalex.org/W1992105617"],"abstract_inverted_index":{"The":[0],"popularity":[1],"of":[2,31,79,88,164],"social":[3],"media":[4],"has":[5],"provided":[6],"great":[7],"convenience":[8],"for":[9],"firms":[10],"to":[11,23,159],"conduct":[12],"online":[13],"referral":[14,18,34,68,77,151,182],"marketing":[15],"by":[16,27,122,140,172,195],"using":[17],"reward":[19,35,38,42,69,96,112,130,166,183],"programs.":[20],"We":[21,60],"contribute":[22],"the":[24,29,32,48,53,75,85,95,107,110,128,146,149,161,178,181,187],"existing":[25],"works":[26],"examining":[28],"profitability":[30],"two":[33],"programs,":[36],"namely":[37],"in":[39,43,115,133,148],"cash":[40,101,111],"and":[41,46,52,65,83,127,167],"discount":[44,103],"coupons,":[45],"measuring":[47],"instant":[49],"product":[50],"sales":[51],"informative":[54],"utility":[55],"output":[56],"from":[57],"consumer":[58],"referrals.":[59],"established":[61],"two-period":[62],"optimization":[63],"models":[64],"found":[66],"that":[67,180],"programs":[70],"are":[71],"effective":[72],"only":[73],"if":[74,84],"unit":[76,150],"cost":[78],"customers":[80],"is":[81,90,113,131,185,199],"low":[82,124,137,169,197],"repurchase":[86],"rate":[87],"consumers":[89],"high":[91,119,142,174,192],"enough.":[92],"To":[93],"redeem":[94],"instantly":[97],"or":[98,102],"not":[99],"(in":[100],"coupon)":[104],"interacts":[105],"with":[106,117,135,190],"pricing":[108,188],"strategy:":[109],"fixed":[114,132],"combination":[116,134],"a":[118,123,136,141,153,168,173,191,196],"price":[120,125,138,143,170,175,193,198],"followed":[121,139,171,194],"strategy,":[126],"coupon":[129,165],"strategy.":[144,176],"With":[145],"increase":[147],"cost,":[152],"firm":[154],"will":[155],"be":[156],"more":[157],"inclined":[158],"use":[160],"joint":[162],"strategy":[163,189],"Under":[177],"conditions":[179],"program":[184],"ineffective,":[186],"optimal.":[200]},"counts_by_year":[{"year":2025,"cited_by_count":1}],"updated_date":"2026-08-21T09:56:20.448147","created_date":"2025-10-10T00:00:00"}