# Search Keyword Research (`powerai/search-keyword-research`) Actor

Analyze search volume, cost, and competitiveness of keywords to optimize your SEO and advertising strategies with detailed research reports in HTML and PDF.

- **URL**: https://apify.com/powerai/search-keyword-research.md
- **Developed by:** [PowerAI](https://apify.com/powerai) (community)
- **Categories:** Agents, AI, SEO tools
- **Stats:** 82 total users, 1 monthly users, 100.0% runs succeeded, 3 bookmarks
- **User rating**: No ratings yet

## Pricing

Pay per event

This Actor is paid per event. You are not charged for the Apify platform usage, but only a fixed price for specific events.

Learn more: https://docs.apify.com/actors/running/actors-in-store.md#pay-per-event

## What's an Apify Actor?

Actors are web data automations that power AI and operations. They run on the Apify platform to scrape websites, process data, connect APIs, and automate workflows.
In Batch mode, an Actor accepts a well-defined JSON input, performs an action which can take anything from a few seconds to a few hours,
and optionally produces a well-defined JSON output, datasets with results, or files in key-value store.
In Standby mode, an Actor provides a web server which can be used as a website, API, or an MCP server.
Actors are written with capital "A".

## How to integrate an Actor?

If asked about integration, you help developers integrate Actors into their projects.
You adapt to their stack and deliver integrations that are safe, well-documented, and production-ready.
The best way to integrate Actors is as follows.

- **AI agents and MCP clients** — the [Apify MCP server](https://docs.apify.com/integrations/mcp.md) at `https://mcp.apify.com` (remote, streamable HTTP, OAuth on first use).
- **Agentic workflows and local Actor development** — [Agent Skills](https://apify.com/.well-known/agent-skills/index.json) with the [Apify CLI](https://docs.apify.com/cli/docs.md): `npm install -g apify-cli`, then `apify login`.
- **JavaScript/TypeScript projects** — the official [JS/TS client](https://docs.apify.com/api/client/js/docs.md): `npm install apify-client`.
- **Python projects** — the official [Python client](https://docs.apify.com/api/client/python/docs.md): `pip install apify-client`.
- **Any other language** — the [REST API](https://docs.apify.com/api/v2.md).

For usage examples, see the [API](#api) section below.

For more details, see Apify documentation as [Markdown index](https://docs.apify.com/llms.txt) and [Markdown full-text](https://docs.apify.com/llms-full.txt).

# README

## Search Keyword Research

This actor analyzes search volume, cost, and competitiveness of keywords to help you choose the most effective keywords for optimizing your SEO and advertising strategies. It provides comprehensive keyword research data and generates detailed reports in HTML, and PDF formats.

### ✨ Key Features

- 🔍 Analyzes search volume and keyword difficulty for your target keywords
- 💰 Provides cost-per-click (CPC) estimates for paid advertising
- 📊 Evaluates keyword competitiveness and ranking opportunities
- 📈 Suggests related keywords and search variations
- 🎯 Identifies high-value, low-competition keyword opportunities
- 📋 Outputs comprehensive research reports in Markdown, HTML, and PDF formats
- 🔗 Returns direct download links for all report formats
- 🧑‍💻 Uses advanced AI analysis to provide actionable keyword insights

### 📋 Analysis Criteria

- **Search Volume**: Monthly search volume estimates for your keywords
- **Keyword Difficulty**: Competition level and ranking difficulty score
- **CPC Estimates**: Cost-per-click data for paid advertising campaigns
- **Competition Analysis**: Competitive landscape and top-ranking content
- **Related Keywords**: Semantic variations and long-tail opportunities
- **Trend Analysis**: Search trend patterns and seasonality insights
- **SERP Features**: Special search result features (featured snippets, local results, etc.)
- **Commercial Intent**: Assessment of keyword purchasing intent and conversion potential

### 📝 Input

| Field                              | Type   | Required | Description                                                                 |
|------------------------------------|--------|----------|-----------------------------------------------------------------------------|
| keywords                           | string | Yes      | Keywords or phrases you want to research (e.g., "digital marketing", "SEO tools", "content strategy") |
| proxyConfiguration                 | object | No       | Optional Apify proxy configuration                                          |

#### Example Input

```json
{
  "keywords": "small business accountant"
}
```

### 🗂️ Output

The actor outputs a JSON object containing:

- The input keywords
- A comprehensive research analysis (Markdown format)
- Download links for the HTML, PDF, and Markdown reports

#### Example Output

```json
{
  "keywords": "small business accountant",
  "htmlFile": "https://api.apify.com/v2/key-value-stores/xxx/records/search-keyword-research-2025-05-20-13-36-37.html",
  "pdfFile": "https://api.apify.com/v2/key-value-stores/xxx/records/search-keyword-research-2025-05-20-13-36-37.pdf"
}
```

#### Output File Screenshots

![Example](https://i.imgur.com/BDU24V3.png)

### ⚠️ Notes

- All research reports are saved in Apify Key-Value Store and accessible via direct download links.
- The analysis includes both organic SEO and paid advertising insights.
- Results may vary based on geographical location and search engine algorithms.

# Actor input Schema

## `keywords` (type: `string`):

Keywords or phrases you want to research (e.g., "digital marketing", "SEO tools", "content strategy")

## `proxyConfiguration` (type: `object`):

Optional Apify proxy configuration

## Actor input object example

```json
{
  "keywords": "digital marketing",
  "proxyConfiguration": {
    "useApifyProxy": false,
    "apifyProxyGroups": [
      "RESIDENTIAL"
    ]
  }
}
```

# API

You can run this Actor programmatically using our API. Below are code examples in JavaScript, Python, and CLI, as well as the OpenAPI specification and MCP server setup.

## JavaScript example

```javascript
import { ApifyClient } from 'apify-client';

// Initialize the ApifyClient with your Apify API token
// Replace the '<YOUR_API_TOKEN>' with your token
const client = new ApifyClient({
    token: '<YOUR_API_TOKEN>',
});

// Prepare Actor input
const input = {};

// Run the Actor and wait for it to finish
const run = await client.actor("powerai/search-keyword-research").call(input);

// Fetch and print Actor results from the run's dataset (if any)
console.log('Results from dataset');
console.log(`💾 Check your data here: https://console.apify.com/storage/datasets/${run.defaultDatasetId}`);
const { items } = await client.dataset(run.defaultDatasetId).listItems();
items.forEach((item) => {
    console.dir(item);
});

// 📚 Want to learn more 📖? Go to → https://docs.apify.com/api/client/js/docs

```

## Python example

```python
from apify_client import ApifyClient

# Initialize the ApifyClient with your Apify API token
# Replace '<YOUR_API_TOKEN>' with your token.
client = ApifyClient("<YOUR_API_TOKEN>")

# Prepare the Actor input
run_input = {}

# Run the Actor and wait for it to finish
run = client.actor("powerai/search-keyword-research").call(run_input=run_input)

# Fetch and print Actor results from the run's dataset (if there are any)
print(f"💾 Check your data here: https://console.apify.com/storage/datasets/{run.default_dataset_id}")
for item in client.dataset(run.default_dataset_id).iterate_items():
    print(item)

# 📚 Want to learn more 📖? Go to → https://docs.apify.com/api/client/python/docs/quick-start

```

## CLI example

```bash
echo '{}' |
apify call powerai/search-keyword-research --silent --output-dataset

```

## MCP server setup

```json
{
    "mcpServers": {
        "apify": {
            "type": "http",
            "url": "https://mcp.apify.com/?tools=fetch-actor-details,powerai/search-keyword-research"
        }
    }
}

```

The hosted server signs you in with OAuth on first connect, so no API token belongs in this config. Clients without OAuth support can send an `Authorization: Bearer <APIFY_API_TOKEN>` header instead, using a token from API & Integrations in Apify Console (https://console.apify.com/settings/integrations).

## OpenAPI specification

Download the OpenAPI definition: https://api.apify.com/v2/actors/Bm5TFUNO6YRDVjqny/builds/6WQPa6lAt9j88fC9u/openapi.json