Yoast SEO ‑ Store optimization

Name: Yoast SEO ‑ Store optimization
Brand: Yoast
Rating: 4.5 (158 reviews)

Pricing: $19/month. Free trial available.
Rating: 4.5 (158)
Developer: Yoast

We guide you through conducting SEO best practice so you get more website traffic and product sales.

SEO best practice can be difficult to navigate, especially if you are wearing multiple hats and have limited time available. Yoast SEO for Shopify takes the guesswork out of SEO, guiding you through optimization best practice. As search engines' algorithms evolve, we continuously adapt this guidance, keeping you up-to-date, maximizing your products visibility. Get AI-powered suggestions for meta descriptions and titles from within the Yoast SEO Product Editor! Set up in 5 mins or less

Structured data output for your products, meaning more attractive SERP listings
AI powered suggestions to optimize your meta descriptions and titles for SEO
Seamless integrations: judge.me, Ali Reviews, Loox, Opinew, Semrush & Weglot
Technical SEO is all taken care of, no coding skills required
Overview page showing you where you need to tweak products for most impact

Popular with stores like yours: Based in United States

Languages

English

Works with

Shopify Admin
Judge.me
Loox
Opinew
Weglot
Langify
Semrush

Pricing

Yoast SEO Premium

$19 / month

or $190/year and save 17%

SEO Analysis
Readability Analysis
Automatically added structured data
Technical SEO improvements
Bulk Editor import/export
24/7 dedicated support

14-day free trial

All charges are billed in USD. Recurring and usage-based charges are billed every 30 days. See all pricing options

Reviews (158)

Overall rating

4.5

Counts per rating level

78% of ratings are 5 stars
124
4% of ratings are 4 stars
6
3% of ratings are 3 stars
5
1% of ratings are 2 stars
1
14% of ratings are 1 stars
22

All reviews

What merchants think

This is generated by Shopify Magic. It's shown when an app has 100+ reviews and a 4.0 overall rating.

Feedback submitted

Merchants highly recommend this app for boosting search visibility and SEO performance, noting increased traffic and conversions. They praise its user-friendly interface and educational resources, especially the helpful traffic light system and optimization tips. The support team is noted for being responsive and efficient in handling issues and migrations. Continuous updates enhance its reliability and effectiveness in the Shopify ecosystem.

December 13, 2025

Yoast SEO for Shopify has been extremely helpful in optimizing our store pages properly. The step-by-step guidance, clear SEO indicators (green/orange/red), and focus keyphrase recommendations make on-page SEO much easier to understand and implement.

The tool is very user-friendly inside the Shopify admin and helps improve titles, meta descriptions, content structure, and readability. It’s especially useful for avoiding keyword cannibalization and keeping SEO clean across home, collection, and product pages.

Highly recommended for Shopify store owners who want to improve search visibility without needing deep technical SEO knowledge.

REYONA

Australia

5 months using the app

Yoast replied December 14, 2025

Thank you so much for taking the time to share such a thoughtful review!

We’re delighted to hear that the step-by-step guidance and clear SEO indicators are making SEO feel more approachable. Designing the app to support both experienced users and those who don’t want to deal with technical SEO complexity is a core focus for us, so it’s great to know it’s helping you work confidently on titles, meta descriptions, and content across your store while keeping everything clean and consistent.

We truly appreciate the recommendation and your kind words!

January 6, 2026

Has made my job so much easier by taking the guesswork on how to optimize my product descriptions and collections!

SCI Containers

United States

3 months using the app

Yoast replied January 7, 2026

Thank you so much for your feedback! 🙌

We’re really glad to hear the app has made your job easier and removed the guesswork from optimizing product descriptions and collections. Helping you work more confidently and efficiently is exactly what we aim for.

Thanks again for taking the time to share your experience! 🌟

October 20, 2025

Excellent and informative technical support and back up when we moved from WooCommerce to Shopify and experienced a few SEO teething problems. Yoast go the extra mile, respond quickly, resolve issues and are genuinely helpful.

Ingenious Probiotics

United Kingdom

12 days using the app

Yoast replied October 21, 2025

Thank you so much for your kind words and for sharing your experience!

We’re thrilled to hear that our team could help you with your concerns and provide the support you needed. We really appreciate your feedback; it means a lot to us to know our efforts make a difference 💪

If you ever need any further help, please don’t hesitate to reach out!