趣味职场俚语笔记(04_That Spot Has a Catchy Jingle)

04_That Spot Has a Catchy Jingle

请参考: That Spot Has a Catchy Jingle纯英文解析

Dialogue
Kirk: We need to create a hard-hitting advertisement for our books that will really pull. Maybe we can run an ad in all the newspapers or send out circulars – something that’s a real eye-catcher. Direct response could be very effective since we have a mailing list of all our customers. We could even get on the phone and cold call every one of them!
Debbie: Personally, I think we should air a series of spots with a great jingle – something so catchy that everyone will start talking about our products. Then we can let word-of-mouth do the rest!
Nancy: Do you want to do an infomercial? The hard-sell can be very effective!

Dialogue translated into standard English:
Kirk: We need to create an aggressive and powerful advertisement for our books that will really attract customers. Maybe we can place an advertisement in all the newspapers or send out mailed advertisements – something that really gets people’s attention. Advertisements sent directly to a potential customer to get a direct response could be very effective since we have a mailing list of all our customers. We could even get on the phone and make unsolicited sales call to every one of them!
Debbie: Personally, I think we should broadcast a series of TV or radio advertisements with a great melody – something so memorable that everyone will start talking about our products. Then we can let people’s discussions about it do the rest!
Nancy: Do you want to do an informational commercial? The aggressive and insistent advertising style can be very effective!

hard-hitting ,正中下怀的,震撼的
原文 : We need to create a hard-hitting advertisement for our books that will really pull.
例句 : Barack Obama’s inaugural address is one of the most hard hitting speeches over the past decade.
hard-hitting — hit hard
good-looking : 好看的
well-meaning : 善意的

pull 吸引人,带劲
原文 : We need to create a hard-hitting advertisement for our books that will really pull.
pull : v.拖 . 拉. 扯
pull : attract / appeal to

run an ad 投放广告,刊登广告
原文 : Maybe we can run an ad in all the newspapers or send out circulars - something that’s a real eye-catcher.
run的搭配
run a campaign : 拉票,竞选
run a hotel / a shop / a language school
run a business / company : 管理一家公司
run summer courses : 开设夏季课程
run a car : 驾驶一辆车

advertisement
英音 : /od’vo:tlsmont/
美音 : /?dvar’tmzmant/
advertise : v. 宣传,做广告
advertising : adj. / n. 广告的, 广告业

circular 传单
原文 :Maybe we can run an ad in all the newspapers or send out circulars - something that’s a real eye-catcher.
circle : n. 圆形,环路
circular : adj.圆形的, 环绕的
circular : adj. 循环的, 流通的
circulate : v. 发行, 传播
circulation : n. 发行量
例句 : A circular is an official letter or advertisement that is sent to a large number of people at the same time.

eye-catcher 夺人眼球, 抓人眼球的事物
原文 : Maybe we can run an ad in all the newspapers or send out circulars - something that’s a real eye-catcher.
例句 : A box office success and eye-catcher, Inception has grossed over $800 million worldwide.
eye-catcher — catch one’s eye = eye-opener
peace-loving : 爱好和平的
earth-shaking : 震撼世界的

direct response 直复营销
原文 : Direct response could be very effective since we have a mailing list of all our customers.
例句 : Direct-response marketing is a form of marketing designed to solicit a direct response which is specific and quantifiable.
direct response : 直接的反应或反馈

cold call 电话销售
原文 : We could even get on the phone and cold call every one of them!
例句 : She had worked as a call centre operator making cold calls to various clients.

catchy 引人入胜的,易记住的
原文 : Personally, I think we should air a series of spots with a great jingle - something so catchy that everyone will start talking about our products.
catchy : adj. eye-catching and very easy to remember

air something ,
原文 : Personally, I think we should air a series of spots with a great jingle - something so catchy that everyone will start talking about our products.
air : n. 空气
air : v. 在空气中传播
例句 : NBC has been said to plan to air a new season of Friends for years.

spot 电视插播节目或广告
原文 : Personally, I think we should air a series of spots with a great jingle - something so catchy that everyone will start talking about our products.

jingle 朗朗上口,深入人心的广告主题曲
原文 : Personally, I think we should air a series of spots with a great jingle - something so catchy that everyone will start talking about our products.
jingle : n. 叮当声
jingle : v. 发出叮当声
jingle bells, jingle bells
jingle all the way

word-of-mouth 口口相传,口碑
原文 : Then we can let word-of-mouth do the rest!
例句 : One in five said that word of mouth is essential to recommendation of books.
Word-of-mouth advertising comes free.

infomercial 电视购物节目或广告
原文 : Do you want to do an infomercial?
例句 : I bought a superb notebook that I saw on an infomercial, which I shouldn’t have done.
infomercial = information + commercial
brunch = breakfast + lunch
chunnel = channel + tunnel

hard-sell 强行推销
原文 : The hard-sell can be very effective!
例句 : I wanted a cheap car without a lot of extras. But the salesman gave me a hard-sell so I ended up with stuff I didn’t need.
hard-sell → sell hard
soft-sell : 软广告
I think more customers probably prefer a soft-sell instead of a hard-sell.