建立个人网站步骤_建立可点击网站的10个步骤

建立个人网站步骤

There are no excuses for not having a Click-Ready Web site! Here is a simple 10 step check list to ensure you don’t overlook anything.

没有可点击的网站没有任何借口！ 这是一个简单的10步检查清单，以确保您不会忽略任何内容。

1) Assemble a Website development plan that is integrated with your overall marketing processes

1)制定与您的整体营销流程集成的网站开发计划

The content should be consistent with offline materials. The graphics/images don’t have to be identical with traditional media, but should be consistent with your overall branding, style guide, usage of colors etc.

内容应与离线材料一致。 图形/图像不必与传统媒体相同，但应与您的整体品牌，样式指南，颜色使用等保持一致。

2) Hire a Website design firm that understands your market position and one that won’t get "geek crazy"

2)雇用一家网站设计公司，该公司了解您的市场地位，并且不会让“极客狂”

Meaning they are so in love with their own design capabilities, your site gets bogged down with graphics, plug ins, GIF garbage, etc. But, conversely, check your ego at the door when you work with your design firm – I’ve seen so many good Website designs get ruined by clients who can’t or won’t listen to what we tell them!

意味着他们非常喜欢自己的设计功能，您的网站陷入了图形，插件，GIF垃圾等的泥潭。但是，相反，当您与设计公司合作时，请检查一下您的自我–我见过如此多的优秀网站设计被无法或不会听我们告诉他们的客户破坏！

3) Pay attention to "load times"

3)注意“加载时间”

How long does it take your Website to load on a 56 KBPS modem? If it’s more than 25 seconds you may experience the "click of death"

您的网站在56 KBPS调制解调器上加载需要多长时间？ 如果超过25秒，您可能会遇到“死亡之声”

– the site doesn’t load quickly and the surfer is gone. Of course, if you’re targeting broadband customers who are reaching your site via ISDN or DSL then you can build a site that incorporates multimedia-ready content that may include streaming audio or video, or Shockwave or Flash capabilities – go ahead and let those digital geeks get carried away with cutting edge content!

–网​​站无法快速加载，冲浪者也消失了。 当然，如果您要针对通过ISDN或DSL到达您的站点的宽带客户，那么您可以构建一个包含多媒体就绪内容的站点，其中可能包括流音频或视频，Shockwave或Flash功能–继续进行，数字极客们对尖端内容的迷恋！

4) Dare I say it, "keep it simple"

4)我敢说，“保持简单”

Make your site easy to move around in, build a menu structure that is consistent with industry standards, local menus (for a page or section) on the left and global menus (overall site navigation) at the top and/or bottom of each page, keep as much information "above the fold" (above the cut off point at the bottom of a monitor), don’t make people use horizontal scroll bars unless absolutely necessary.

使您的站点易于移动，建立与行业标准一致的菜单结构，在左侧显示本地菜单(用于页面或区域)，在每个页面的顶部和/或底部显示全局菜单(整体站点导航) ，“尽可能多地保留信息”(在显示器底部的截止点之上)，除非绝对必要，否则不要使人使用水平滚动条。

5) Inculcate "digital speed" into your overall site design

5)将“数字化速度”灌输到您的总体网站设计中

Your client/customers should be able to get to their desired area of your site within one or two mouse clicks; they will quickly get frustrated if they have to clickthrough multiple menus to find information they are seeking.

您的客户/客户应该能够在一两次鼠标单击中到达他们想要的站点区域； 如果必须点击多个菜单来查找所需信息，他们将很快感到沮丧。

6) Develop content that is Web-enabled

6)开发支持Web的内容

People don’t read Website content like they do offline media. Keep your paragraphs short, no more than two to three sentences, build in white space with your content, include links in your pages -don’t try to tell your whole marketing story on your site

人们不会像离线媒体那样阅读网站内容。 保持段落简短，不要超过两至三个句子，在内容中留白，在页面中包含链接-不要试图在网站上讲述整个营销故事

– get people to call you (hello the telephone still works!), email or fill out a profile form (see below).

–让人们给您打电话(您的电话仍然可以使用！)，发送电子邮件或填写个人资料表格(请参见下文)。

7) Make your site permission-based marketing ready

7)做好基于网站许可的营销

I love Seth Godin’s "Permission Marketing" book http://www.permission.com/ and we recommend it to all of our clients – he champions building a long term relationship with a customer by asking their permission to continue to market to them and incorporating value/information in all marcom (marketing/communcation) processes.

我喜欢塞思·戈丁(Seth Godin)的“许可营销”书，网址为http://www.permission.com/，我们将其推荐给所有客户-他主张通过与客户建立长期合作关系，要求他们允许继续向他们推销产品，在所有marcom(营销/交流)流程中整合价值/信息。

8) Ensure your site is optimized for Search Engines

8)确保您的网站针对搜索引擎进行了优化

Identify 8-12 keywords that people will use to find your site, then incorporate these keywords in your site content (to drive relevancy with s/engine spiders/bots) and then manually submit your site to the top ten search engines. We generally don’t recommend most of the free or $19.99 specials available.

确定人们将用于查找您网站的8-12个关键字，然后将这些关键字合并到您的网站内容中(以提高与s / engine spider / bot的相关性)，然后手动将您的网站提交给排名前十的搜索引擎。 我们通常不推荐大多数免费或$ 19.99特价商品。

Getting listed on page 75 of 350 pages won’t really drive qualified traffic to your site. You need page 1-3 listings on the top ten engines to really drive qualified traffic. And, this typically requires incorporating some very specialized processes and technologies.

在350页的第75页中列出不会真正为您的网站带来合格的访问量。 您需要在十大引擎上列出1-3页，才能真正推动合格的流量。 并且，这通常需要合并一些非常专业的过程和技术。

This is the way we do it athttp://www.wolfblast.com and it works extremely well for our clients.

这是我们在http://www.wolfblast.com上执行的方法，它对我们的客户非常有效。

9) Delve into your log server files

9)深入您的日志服务器文件

To uncover "digital tracks" made through your Website – your log files are raw files that show how and from where (in most cases) people accessed your Website, where they went on your Website, how long they stayed, etc. Web Trends is the defacto industry standard, http://www.webtrends.com/default.htm/ but we use and recommend a market-experienced firm in Europe, Fantomaster, Ltd. to our clients http://www.fantomaster.com/ – they have a suite of Search Engine products that can be downloaded for free or purchased.

要发现通过您的网站进行的“数字跟踪” –日志文件是原始文件，这些文件显示了人们在大多数情况下(以及在什么情况下)访问您的网站，他们在您的网站上的停留时间，停留的时间等。WebTrends是defacto行业标准， http：//www.webtrends.com/default.htm/，但我们使用并推荐欧洲一家有市场经验的公司Fantomaster，Ltd.给我们的客户http://www.fantomaster.com/ –他们有一套搜索引擎产品，可以免费下载或购买。

10) Think global in your overall site design

10)在整体网站设计中放眼全球

The greatest Internet growth is occurring outside North America, so it is essential to build a site that can be accessed easily by people around the world.

Internet的最大增长发生在北美以外，因此建立一个易于被世界各地的人们访问的站点至关重要。

What issues do you need to look at? Load times are very important (again). Develop content that avoids colloquialisms that may not be understood by others who may not speak the same language. You may want to make your site content available in diverse languages. There are a number of emerging applications that will facilitate this process and ensure your ecommerce capabilities can be utilized by all.

您需要研究哪些问题？ 加载时间非常重要(再次)。 开发避免口语的内容，而口语可能不会被使用不同语言的其他人所无法理解。 您可能希望以多种语言提供网站内容。 有许多新兴的应用程序将简化此过程，并确保所有人都可以使用您的电子商务功能。

That’s it… Follow these handy tips and ensure your Website is Click-Ready!

就是这些……请按照以下方便的提示操作，并确保您的网站可以点击即可使用！

翻译自: https://www.sitepoint.com/building-click-ready-website/

建立个人网站步骤