Quality Score for Google and the Search Network is a dynamic metric assigned to each of your keywords. It's calculated using a variety of factors and measures how relevant your keyword is to your ad group and to a user's search query. The higher a keyword's Quality Score, the lower its cost-per-clicks (CPCs) and the better its ad position.
Learn how Quality Score is calculated for Google and the Search Network.
了解Google和搜索网络中关键词质量评分的计算方式,包括如何衡量关键词与广告组及搜索查询的相关性,以及评分对点击成本和广告位置的影响。
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