作者:
Robert B. Cialdini 出版社: Harper Business 副标题: The Psychology of Persuasion, Revised Edition 出版年: 2006-12-26 页数: 336 定价: USD 17.99 装帧: Paperback ISBN: 9780061241895
Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resu...
Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.
You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.
Dr. Robert Cialdini has spent his entire career researching the science of influence earning him an international reputation as an expert in the fields of persuasion, compliance, and negotiation.
His books including, Influence: Science & Practice, are the results of years of study into the reasons why people comply with requests in business settings. Worldwide, Influence has so...
Dr. Robert Cialdini has spent his entire career researching the science of influence earning him an international reputation as an expert in the fields of persuasion, compliance, and negotiation.
His books including, Influence: Science & Practice, are the results of years of study into the reasons why people comply with requests in business settings. Worldwide, Influence has sold over 2 million copies. Influence has been published in twenty-five languages. His most recent co-authored book, Yes! 50 Scientifically Proven Ways to be Persuasive, has been on the New York Times, USA Today & Wall Street Journal Best Seller Lists.
In the field of influence and persuasion, Dr. Cialdini is the most cited living social psychologist in the world today.
Dr. Cialdini received his Ph.D from the University of North Carolina and post doctoral training from Columbia University. He has held Visiting Scholar Appointments at Ohio State University, the University of California, the Annenberg School of
Communications, and the Graduate School of Business of Stanford University. Currently, Dr Cialdini is Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University.
Dr. Cialdini is President of INFLUENCE AT WORK, an international consulting, strategic planning and training organization based on the Six Principles of Influence.
目录
· · · · · ·
Preface.
Introduction.
1.Weapons of Influence.
Click, Whirr.
Betting the Shortcut Odd.
The Profiteers.
· · · · · ·
(更多)
Preface.
Introduction.
1.Weapons of Influence.
Click, Whirr.
Betting the Shortcut Odd.
The Profiteers.
Jujitsu.
Reader's Report.
2.Reciprocation: The Old Give and Take … and Take.
How the Rule Works.
Reciprocal Concessions.
Rejection-Then-Retreat.
Defense.
Reader's Report.
3.Commitment and Consistency: Hobgoblins of the Mind.
Whirring Along.
Commitment Is the Key.
Defense.
Reader's Report.
4.Social Proof: Truths Are Us.
The Principle of Social Proof.
Cause of Death: Uncertain(ty).
Monkey Me, Monkey Do.
Defense.
Reader's Report.
5.Liking: The Friendly Thief.
Making Friends to Influence People.
Why Do I Like You? Let Me List the Reasons.
Conditioning and Association.
Defense.
Reader's Report.
6.Authority: Directed Deference.
The Power of Authority Pressure.
The Allures and Dangers of Blind Obedience.
Connotation Not Content.
Defense.
Reader's Report.
7.Scarcity: The Rule of the Few.
Less Is Best and Loss Is Worst.
Psychological Reactance.
Optimal Conditions.
Defense.
Reader's Report.
8.Instant Influence: Primitive Consent for an Automatic Age.
Primitive Automaticity.
Modern Automaticity.
Shortcuts Shall Be Sacred.
References.
Credits.
Index
· · · · · · (收起)
"Thinking, Fast and Slow"讲时常误导我们的下意识的那些思维捷径，《简介启发式》讲我们如何利用这些思维捷径快而好的在巨大的解空间里寻找足够好的答案，而"Influence"则指出我们的思维捷径是如何被他人所利用，以及怎样抵御这种侵害。流畅、清晰、实用、易读的心理学好书。A network is emerging :-)
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0 有用 浅草 2015-12-23 18:15:49
大概是因为出版于十年前，大部分观点都已经似曾相识或者耳熟能详。有相当大的篇幅很重复罗嗦，完全可以精简掉。
0 有用 Jessie 2013-05-14 16:52:50
分析得井井有条
0 有用 Kymair 2013-04-03 20:42:41
"Thinking, Fast and Slow"讲时常误导我们的下意识的那些思维捷径，《简介启发式》讲我们如何利用这些思维捷径快而好的在巨大的解空间里寻找足够好的答案，而"Influence"则指出我们的思维捷径是如何被他人所利用，以及怎样抵御这种侵害。流畅、清晰、实用、易读的心理学好书。A network is emerging :-)
0 有用 碎碎评评 2015-05-23 14:04:06
Operational guidance
0 有用 YuSi 2011-01-26 13:16:51
长见识了。。。！