A game is, at its root, a structured experience with clear goals, rules that force a player to overcome challenges, and instant feedback. Every day life is usually anything but. Because games offer clearly articulated rewards for each point players score and new level they achieve, they trigger the release of dopamine, a hormone in the brain that encourages us to explore and try new things. Since we like the feeling we get when our brains are awash in it, we’ll do whatever it takes to get it, over and over. We also miss it in the event we run low. That’s when our cravings are dashed and we experience disappointment. You find out you didn’t make the swim team, your boss didn’t approve your raise, or your local bakery ran out of your favorite chocolate chip muffin. Video and computer games, ... (查看原文)
Dr. Carmen Russoniello, director of the ECU Psychophysiology Lab and Biofeedback Clinic, who ran the study claims that “the findings support the possibility of using prescribed casual video games for treating depression and anxiety as an adjunct to, or perhaps even a replacement for, standard therapies including medication.” (查看原文)
冰亦YFC国际
甲🎹
抚顺读书人
短叹书生
友竹
1 有用 稻草 2015-08-30 15:59:59
虽然有些案例过于枯燥，游戏化改变事物的方式倒是有趣，尤其是对90后一代
0 有用 包子入侵 2017-05-02 23:51:16
第一本游戏化的书，还算新鲜。案例里面觉得最厉害的是冯·安的几项成就：验证码、录古书。
0 有用 cookie.z 2017-02-05 12:30:10
主要是讲游戏化在不同工作上的应用。基本就是案例的堆积，只在非常前面提到了一些比较规律性接近本质的东西，浅。
0 有用 芝麻为谁开门 2017-02-11 20:25:05
2017-26。非常好的书，很有启发性，给企业经营思路提供了一个独特的视角和工具。非常值得一读。
1 有用 冰亦YFC国际 2019-03-14 11:31:10
想看看 比较好奇