出版社: W. W. Norton & Company
副标题: The Making of Behavioral Economics
出版年: 2015-5-11
页数: 432
定价: USD 27.95
装帧: Hardcover
ISBN: 9780393080940
内容简介 · · · · · ·
Get ready to change the way you think about economics.
Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans—predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth—and change the way we think about economics,...
Get ready to change the way you think about economics.
Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans—predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth—and change the way we think about economics, ourselves, and our world.
Traditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing like real people. Whether buying a clock radio, selling basketball tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. More importantly, our misbehavior has serious consequences. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments.
Coupling recent discoveries in human psychology with a practical understanding of incentives and market behavior, Thaler enlightens readers about how to make smarter decisions in an increasingly mystifying world. He reveals how behavioral economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building, to TV game shows, the NFL draft, and businesses like Uber.
Laced with antic stories of Thaler’s spirited battles with the bastions of traditional economic thinking, Misbehaving is a singular look into profound human foibles. When economics meets psychology, the implications for individuals, managers, and policy makers are both profound and entertaining.
Misbehaving的创作者
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理查德·H·塞勒 作者
作者简介 · · · · · ·
Richard H. Thaler is the coauthor of the best-selling book Nudge with Cass R. Sunstein, and the author of Quasi Rational Economics and The Winner’s Curse. He is a professor of behavioral science and economics at the University of Chicago Booth School of Business and, in 2015, the president of the American Economic Association.
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Misbehaving的书评 · · · · · · ( 全部 101 条 )
2017年诺贝尔经济学家得主Richard H. Thaler的学术成长史
这篇书评可能有关键情节透露
本书实际上是Thaler的学术自传。他的核心思想包括“心理账户”和“自我控制”理论。行为经济学理论没有大量的模型和演算,即使非专业人士理解起来也不会太费力。以下是一句话介绍他的核心理论基础。 1.心理账户(Mental Accounting): the psychology of spending, saving, and... (展开)论坛 · · · · · ·
| Who's Misbehaving? | 来自三问 | 1 回应 | 2015-05-17 12:35:18 |
这本书的其他版本 · · · · · · ( 全部6 )
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中信出版社 (2016)8.4分 2216人读过
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中信出版社 (2018)8.3分 1931人读过
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Penguin (2016)暂无评分 2人读过
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0 有用 抽抽经会被虐 2016-03-06 04:06:53
Richard大牛在回忆研究行为金融学生涯,如今很多例子和理论以为人耳熟能详。现在想来,上课老师信手拈来的材料和例子都可以在此书找到影子。
1 有用 子珂 2016-06-28 19:21:54
本来以为“行为经济学”平淡无奇,但是里面的例子,越仔细想,就越觉得有意思。感觉里面有不少东西,有机会仔细消化一下。4.5星,不算最好,但比一般的书好看很多了
1 有用 胡串 2016-02-19 13:07:44
推荐。作者的经济行为学学术回忆录。对行为经济学的系统概述,对生活和赚钱都会有益处。比较直观地披露一些和传统经济学界的论战花絮,颇为有趣。
0 有用 浅草 2015-12-01 17:43:32
很多有意思的小例子,可惜行为金融那一章跟当年大学班主任上的课没太大区别。
2 有用 水月孤桥 2015-07-18 06:23:05
读了一个月左右,看完这本书,总的感觉就是这本书是在讲述Richard Thaler在各个年代的研究过程的总结,在不同阶段和不同的大牛在一起研究,有的合作时间较长,有的合作事件较久,可以说很多我们目前所熟知的该领域的大牛,他都有合作过,所以我们不难发现为何在《winner's curse》一书中的文章中,每篇文章都可能会有不同的合作者,当然,他的这本书从某种程度而言,也可以看作对于行为经济学在不同阶... 读了一个月左右,看完这本书,总的感觉就是这本书是在讲述Richard Thaler在各个年代的研究过程的总结,在不同阶段和不同的大牛在一起研究,有的合作时间较长,有的合作事件较久,可以说很多我们目前所熟知的该领域的大牛,他都有合作过,所以我们不难发现为何在《winner's curse》一书中的文章中,每篇文章都可能会有不同的合作者,当然,他的这本书从某种程度而言,也可以看作对于行为经济学在不同阶段的发展总结,从无人认可到如今的让人津津乐道 (展开)