作者:
Robert Iger 出版社: Random House 副标题: Lessons Learned from 15 Years as CEO of the Walt Disney Company 出版年: 2019-9-23 页数: 272 定价: EUR 12.87 装帧: Hardcover ISBN: 9780399592096
A grand vision defined: The CEO of Disney, one of Time’s most influential people of 2019, shares the ideas and values he embraced to reinvent one of the most beloved companies in the world and inspire the people who bring the magic to life.
Robert Iger became CEO of The Walt Disney Company in 2005, during a difficult time. Competition was more intense than ever and technology w...
A grand vision defined: The CEO of Disney, one of Time’s most influential people of 2019, shares the ideas and values he embraced to reinvent one of the most beloved companies in the world and inspire the people who bring the magic to life.
Robert Iger became CEO of The Walt Disney Company in 2005, during a difficult time. Competition was more intense than ever and technology was changing faster than at any time in the company’s history. His vision came down to three clear ideas: Recommit to the concept that quality matters, embrace technology instead of fighting it, and think bigger—think global—and turn Disney into a stronger brand in international markets.
Twelve years later, Disney is the largest, most respected media company in the world, counting Pixar, Marvel, Lucasfilm, and 21st Century Fox among its properties. Its value is nearly five times what it was when Iger took over, and he is recognized as one of the most innovative and successful CEOs of our era.
In The Ride of a Lifetime, Robert Iger shares the lessons he’s learned while running Disney and leading its 200,000 employees, and he explores the principles that are necessary for true leadership, including:
• Optimism. Even in the face of difficulty, an optimistic leader will find the path toward the best possible outcome and focus on that, rather than give in to pessimism and blaming.
• Courage. Leaders have to be willing to take risks and place big bets. Fear of failure destroys creativity.
• Decisiveness. All decisions, no matter how difficult, can be made on a timely basis. Indecisiveness is both wasteful and destructive to morale.
• Fairness. Treat people decently, with empathy, and be accessible to them.
This book is about the relentless curiosity that has driven Iger for forty-five years, since the day he started as the lowliest studio grunt at ABC. It’s also about thoughtfulness and respect, and a decency-over-dollars approach that has become the bedrock of every project and partnership Iger pursues, from a deep friendship with Steve Jobs in his final years to an abiding love of the Star Wars mythology.
“The ideas in this book strike me as universal” Iger writes. “Not just to the aspiring CEOs of the world, but to anyone wanting to feel less fearful, more confidently themselves, as they navigate their professional and even personal lives.”
作者简介
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Robert Iger is chairman and CEO of The Walt Disney Company. He previously served as president and CEO, beginning in October 2005, and was president and COO from 2000 to 2005. Iger began his career at ABC in 1974, and as chairman of the ABC Group he oversaw the broadcast television network and station group, managed the cable television properties, and guided the merger between ...
Robert Iger is chairman and CEO of The Walt Disney Company. He previously served as president and CEO, beginning in October 2005, and was president and COO from 2000 to 2005. Iger began his career at ABC in 1974, and as chairman of the ABC Group he oversaw the broadcast television network and station group, managed the cable television properties, and guided the merger between Capital Cities/ABC, Inc., and The Walt Disney Company. Iger officially joined the Disney senior management team in 1996 as chairman of the Disney-owned ABC Group and in 1999 was given the additional responsibility of president, Walt Disney International. In that role, Iger expanded Disney’s presence outside of the United States, establishing the blueprint for the company’s international growth today.
最惊讶的地方是他和jobs的友谊，因为两个人性格截然不同，经历也很不同，一个勤勤恳恳爬corporate ladder，一个revolutionary。而且苹果迪士尼两个公司也很不一样。当他说假如jobs还活着，说不定两个公司已经合并了，我简直无法想象。disney+apple tv+？George Lucas也是挺令人无语的，几个million卖了公司，还梦想继续有话语权，还抱怨，have a ...最惊讶的地方是他和jobs的友谊，因为两个人性格截然不同，经历也很不同，一个勤勤恳恳爬corporate ladder，一个revolutionary。而且苹果迪士尼两个公司也很不一样。当他说假如jobs还活着，说不定两个公司已经合并了，我简直无法想象。disney+apple tv+？George Lucas也是挺令人无语的，几个million卖了公司，还梦想继续有话语权，还抱怨，have a cake and eat it，真是吃相挺难看。我不关注MCU的东西，但是收购marvel真是个巩固了迪士尼下一百年统治地位的决策。(展开)
非常良心的总结，感到做大事的人一步步去升级打怪的挑战和决策后的思考，故事扣人心弦又不啰嗦，可读性相当的强，这本可以给满分了。对比shoe dog 可能可以 3 分 抄一下作者列出来的点，当然每个点的具体应用还是要看原书，自己体会如何去判断when to use which one，和具体怎...
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潮生
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2 有用 hibernate 2020-05-03 12:10:47
很能感受到美国精英养成体系的传记。一本书里的语言很难概括一个如迪斯尼这样的企业CEO的成长史，其中的任何一步，都来自于超出凡人的努力和各方面的品质。感触比较深的包括： 平衡点是需要小心拿捏的事，比如要求团队拿出成绩和避免给他们灌输对于失败的恐惧之间。比如内心的真诚友善与职业上的争强好胜。比如适度的微观管理和给与团队信任。 对于工作，拼命创新和追求完美极致更是思维模式。 作者在和董事会争取CEO职位... 很能感受到美国精英养成体系的传记。一本书里的语言很难概括一个如迪斯尼这样的企业CEO的成长史，其中的任何一步，都来自于超出凡人的努力和各方面的品质。感触比较深的包括： 平衡点是需要小心拿捏的事，比如要求团队拿出成绩和避免给他们灌输对于失败的恐惧之间。比如内心的真诚友善与职业上的争强好胜。比如适度的微观管理和给与团队信任。 对于工作，拼命创新和追求完美极致更是思维模式。 作者在和董事会争取CEO职位的时候曾说过自己的战略目标在于创造高质量的品牌内容，加强科技因素，和扩展全球用户。在职时收购皮克斯，漫威，卢卡斯到后来的福克斯，的确恪守了当初的承诺。 (展开)
27 有用 辰丁 2019-10-16 00:20:49
之前已经看过《迪斯尼战争》，讲到艾格接班前，回忆录有提到这本书（艾格认为很多地方不准确），我当时就觉得让艾格接班有些不可思议，因为他并没跟艾斯纳撇清关系，这本书也讲了接班的痛苦过程。不过接班后的一些列内外部改革举措真的是很成功，搞好跟乔布斯关系然后收购皮克斯、把战略部缩减并改变功能、之后又收购漫威和卢卡斯影业，这些实际上是建立在他对迪士尼业务本质理解的基础上，那就是IP是迪士尼所有业务的引擎。艾格... 之前已经看过《迪斯尼战争》，讲到艾格接班前，回忆录有提到这本书（艾格认为很多地方不准确），我当时就觉得让艾格接班有些不可思议，因为他并没跟艾斯纳撇清关系，这本书也讲了接班的痛苦过程。不过接班后的一些列内外部改革举措真的是很成功，搞好跟乔布斯关系然后收购皮克斯、把战略部缩减并改变功能、之后又收购漫威和卢卡斯影业，这些实际上是建立在他对迪士尼业务本质理解的基础上，那就是IP是迪士尼所有业务的引擎。艾格有总结艾斯纳第一个十年成功的原因，《迪斯尼战争》也有写，分别是提高乐园门票、加建乐园内酒店、发行经典影视的录像带，这本质就是老IP的运营和变现。而艾格更进一步，他收来其他经典IP进行运营和变现，取得了更大的成功，迪士尼是全球IP运营管理最厉害的公司。后面迪士尼、奈飞、苹果在流媒体的竞争值得关注。 (展开)
5 有用 sherry124 2019-11-06 23:34:27
Pete是神，Bob只能说是一个长得不赖的高级打工仔。全书略啰嗦，没有太多新闻之外的内容，感觉更像是为Disney direct-to-consumer new strategy的文宣。
1 有用 千岁 2020-09-26 16:23:55
最惊讶的地方是他和jobs的友谊，因为两个人性格截然不同，经历也很不同，一个勤勤恳恳爬corporate ladder，一个revolutionary。而且苹果迪士尼两个公司也很不一样。当他说假如jobs还活着，说不定两个公司已经合并了，我简直无法想象。disney+apple tv+？George Lucas也是挺令人无语的，几个million卖了公司，还梦想继续有话语权，还抱怨，have a ... 最惊讶的地方是他和jobs的友谊，因为两个人性格截然不同，经历也很不同，一个勤勤恳恳爬corporate ladder，一个revolutionary。而且苹果迪士尼两个公司也很不一样。当他说假如jobs还活着，说不定两个公司已经合并了，我简直无法想象。disney+apple tv+？George Lucas也是挺令人无语的，几个million卖了公司，还梦想继续有话语权，还抱怨，have a cake and eat it，真是吃相挺难看。我不关注MCU的东西，但是收购marvel真是个巩固了迪士尼下一百年统治地位的决策。 (展开)
1 有用 森林里的冰工厂 2021-04-10 14:29:18
很少大佬的自传可以如此真诚和谦虚，不掩饰自己的错误，也不强行给人生路径的选择加上后验的解释，向平庸的惰性宣战，对顶峰的自大警惕，低谷仍保有乐观与善良，一以贯之的同理心和正直，是我喜欢的充满生命力的leadership风格了，bob和乔布斯的友谊也令人动容