There are a lot of books out there that show collections of logos. But David Airey's "Logo Design Love" is something different: it's a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, us...
There are a lot of books out there that show collections of logos. But David Airey's "Logo Design Love" is something different: it's a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable. - Tom Geismar, Chermayeff & Geismar In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last. David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more. Readers will learn: * Why one logo is more effective than another * How to create their own iconic designs * What sets some designers above the rest * Best practices for working with clients *25 practical design tips for creating logos that last
鎌倉の袈裟丸
人民邮电出版社2010版
mumusu
人民邮电出版社2010版
古
人民邮电出版社2015版
yungho
人民邮电出版社2010版
happy985读书
人民邮电出版社2015版
碰瓷诊所
人民邮电出版社2010版
0 有用 别找到我 2015-02-05 16:25:50
只看目录就行了……
0 有用 ypq 2013-07-30 22:14:14
超越logo设计 英文版
0 有用 二维 2020-02-08 02:29:47
@2012-12-11 07:30:58
0 有用 dogdog716 2017-06-19 08:56:07
在方所读完的书，也是我的第一本logo设计书。惊异于案例中设计师的想象力，对于一个设计能有如此多种思路，而且总有几种是成熟甚至是绝妙的！在我看来，最好的logo就是简单醒目辨识度高，与品牌关联性强，最好是一眼看出其中的联系。灵感是靠观察和练习堆积出来的，你也可以！
0 有用 Melodie 2014-09-18 21:32:52
书中很多实例让人眼前一亮，作者从设计一个Logo的完全过程以及与客户洽谈沟通的策略这两个大方向深入，如果是自由职业者应该会很受益。看完书有很多收获，一些个人所得关键词：brainstorming before design, sketching always, design more, design for yourself, 灵感不是一蹴而就的，更多地还是来源于积累。