Data is core to everything we do now. But the concepts can be pretty confusing. Here’s a simplified breakdown of key modern data concepts GTM teams use today. 🔷 Zero-Copy Data/Data Sharing Tools access the data warehouse directly—no duplicating, no syncing nightmares. Breakdown: Standard tech stacks typically involve multiple copies of your database for CRM, MAP, reporting, and other purposes. If tools can access the central data warehouse directly and use that as their database, then there...
