pro
Anna Gudvin · Heed Collective
Brand Director & Identity Architect
- $25k+
- Earned
- 6x
- Hired
- 5.00
- Rating
- 459
- Followers
What if minimalism isn’t less — but more intentional?
This is COCO — a finished packaging system built on restraint.
Clean hierarchy, deliberate typography, purposeful whitespace,reduced elements.
But the key shift is here:
→ material becomes the design.
→ The aluminum isn’t just a container
it defines the color, the light, the presence.
A few intentional decisions:
1. Removing everything that didn’t carry meaning
2. letting hierarchy guide instead of decorate
3. treating material as the primary visual layer
For me, minimalism is not less design —
it’s more attention to every detail.
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It all starts with strategy —
and grows into a visual system.
Our work for Specialty Coffee Cosmetics COCO began with clarity:
defining positioning, tone, and the deeper narrative behind the brand.
From there, the visual language emerged —
not as decoration, but as a natural extension of meaning.
Brand is not what you design first.
It’s what you understand first.
Then you build.
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1.9K
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BTS: Editing My Personal Website on Readymag.
I’m a Brand & Design Director — my language is aesthetics, colors, layouts, fonts, visuals. But definitely NOT CODE.
So when I was choosing a platform for my personal website, I went for what feels closest to how my creative brain works.
For me, that’s Readymag.
My favorite thing about it?
How easily I can edit and adjust layouts for web and desktop.
It genuinely feels like working with a canvas, not a rigid website builder. I can move elements freely, experiment with spacing, shift rhythm, refine typography… It’s intuitive and lets me stay in design mode — not learning website development mode.
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Brand Identity for The Key
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3K
ClicBeat Pitch Deck Redesign
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With my client Mushroom Compadres, we doubled revenue within just two months of working together. We did it by creating brand ads with a real voice and a distinct brand feeling — not the usual “marketing rules.”
For one of these campaigns, I wanted animated mushrooms, so here’s the Midjourney prompt I used:
Prompt: Minimalist 2D looping animation of three cute cartoon mushrooms walking in place. Flat vector style, bold white silhouettes on black background, smooth leg-movement cycle, playful and whimsical characters with simple rounded shapes and expressive double eyes. Clean minimal design, seamless loop, consistent spacing, unified rhythm, high-contrast graphic look. Playful, psychedelic, slightly retro character design with double-oval eyes.
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Brand Identity Phaseful
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spaceOs - Proptech Saas
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DW.A ZERO Brand Identity and Web Design
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Kvit Drip - Specialty coffee drips
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154
Brand Identity for Yogovo yoga studio
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Sharing a deck design for ChatAndBuild. AI solutions were in the spotlight this year — and at Heed Collective, we’ve been working with teams building in this space.
Good data visualization always starts with understanding the data first — only then can the visuals truly support the story.
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Presentation design for Equiem SaaS
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Specialty Coffee Drips Packaging
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Sustainable Clothing Brand Halvey
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77