Marta Expósito-Ventura
Marta Expósito-Ventura
Viewability contributions towards a better online advertising ecosystem
Polytechnic University of Catalonia, Spain
2023
http://hdl.handle.net/10803/689613
Marta Expósito-Ventura
José A. Ruipérez-Valiente
Javier Parra-Arnau
Jordi Forné
A Survey of the Role of Viewability Within the Online Advertising Ecosystem.
134593-134610
2021
9
IEEE Access
https://doi.org/10.1109/ACCESS.2021.3115979
db/journals/access/access9.html#Exposito-Ventura21
Marta Expósito-Ventura
José A. Ruipérez-Valiente
Jordi Forné
Analyzing and Testing Viewability Methods in an Advertising Network.
118751-118761
2020
8
IEEE Access
https://doi.org/10.1109/ACCESS.2020.3005478
db/journals/access/access8.html#Exposito-Ventura20
Marta Expósito-Ventura
José A. Ruipérez-Valiente
Jordi Forné
Measuring Online Advertising Viewability and Analyzing its Variability Across Different Dimensions.
117-122
2020
WIMS
https://doi.org/10.1145/3405962.3405965
conf/wims/2020
db/conf/wims/wims2020.html#Exposito-Ventura20
Jordi Forné
Javier Parra-Arnau
José A. Ruipérez-Valiente