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"Understanding Why Customers Engage in Co-creation Behaviors- a ..."
Jen-Ruei Fu, Chiung-Wen Hsu, I-Wei Lu (2018)
- Jen-Ruei Fu, Chiung-Wen Hsu, I-Wei Lu:

Understanding Why Customers Engage in Co-creation Behaviors- a Psychological Ownership Perspective. PACIS 2018: 257

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