If you go somewhere alone, say, a restaurant, that's an ostensible bad vibe, plus you're taking up valuable real estate and time, when you could iNvItE your bUdDiEs and make it more worth the restaurant's while, so 'fun'-based companies have all been subliminally forcing us for 100+ years to only consume their products with people around us -- think the smiling people in those Olive Garden ads.