Best of LinkedIn: Strategic B2B Marketing

We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways.

This edition outlines a fundamental shift in marketing for 2026, moving from a focus on individual tools to a strategy of system orchestration and data quality. Industry experts emphasise that while AI is a powerful catalyst for productivity, its success depends on human-centric strategy, clean data foundations, and cross-functional alignment. There is a clear transition from traditional lead generation toward loyalty-driven lifecycle marketing and Answer Engine Optimisation. Leaders are urged to prioritise integration over procurement, ensuring that technology serves as a growth engine rather than...

We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways.

This edition collectively explores the evolution of go-to-market (GTM) strategies as they transition from manual, volume-based tactics to highly engineered systems. Experts emphasize that startup failure often stems from strategic misalignment rather than product quality, advocating for a shift toward signal-based outreach and AI-native architectures. A central theme is the rise of the GTM Engineer, a hybrid role that uses tools like Clay and agentic AI to automate complex data workflows and create predictable revenue engines. To achieve scalable growth, leaders are urged to move beyond...

We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways.

This edition outlines strategic event leadership for 2026, shifting focus from mere logistics to meaningful human connection and measurable business impact. Industry experts highlight the transition of events into integrated content engines and revenue drivers, particularly through the adoption of AI as essential infrastructure for personalised engagement. High-profile acquisitions, such as Cvent’s purchase of Goldcast and ON24, signal a significant move toward consolidated tech ecosystems that prioritise post-event data and long-term pipeline growth. Success is defined by intentional design, authentic storytelling, and the automation of...

We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways.

This edition provides a collection of industry insights provides a comprehensive blueprint for modern B2B strategy, focusing heavily on the evolution of Account-Based Marketing (ABM) in 2025 and 2026. The contributors emphasise a shift away from "spray-and-pray" tactics toward hyper-personalisation, where success is driven by mirroring prospect pain points and utilizing AI-driven intent signals. Key themes include the necessity of sales and marketing alignment, the transition from broad "Ideal Customer Profiles" to data-backed "Best Customer Profiles," and the importance of engaging the entire buying committee...