diff --git a/.github/settings.yml b/.github/settings.yml
index 420815923f6..7c1b11592e1 100644
--- a/.github/settings.yml
+++ b/.github/settings.yml
@@ -26,6 +26,6 @@ branch_protection:
   required_status_checks:
     strict: true
     contexts:
-      - "continuous-integration/travis-ci"
+      - "script/cibuild" # GitHub Actions CI workflow
   required_pull_request_reviews:
     require_code_owner_reviews: true
diff --git a/.github/workflows/ci.yaml b/.github/workflows/ci.yaml
index 03fc0996aaa..0323d522ef3 100644
--- a/.github/workflows/ci.yaml
+++ b/.github/workflows/ci.yaml
@@ -1,13 +1,17 @@
-on: push
+on:
+  push:
+  pull_request:
+    types: [opened, synchronize]
 jobs:
   build:
     runs-on: ubuntu-latest
     name: script/cibuild
     steps:
       - uses: actions/checkout@v2
-      - uses: actions/setup-ruby@v1
+      - uses: ruby/setup-ruby@v1
         with:
-          ruby-version: 2.7
+          ruby-version: 3.2
+          bundler-cache: true
       - name: build
         run: script/bootstrap
       - name: test
diff --git a/.github/workflows/publish-gem.yml b/.github/workflows/publish-gem.yml
new file mode 100644
index 00000000000..2e939a01811
--- /dev/null
+++ b/.github/workflows/publish-gem.yml
@@ -0,0 +1,22 @@
+name: Publish Gem
+
+on:
+  release:
+    types: [released]
+
+jobs:
+  release:
+    runs-on: ubuntu-latest
+    steps:
+      - name: Checkout
+        uses: actions/checkout@v3
+      - name: Setup Ruby
+        uses: ruby/setup-ruby@v1
+        with:
+          ruby-version: '3.2'
+      - name: Build gem
+        run: |
+          gem build github-pages.gemspec
+      - name: Publish
+        run: |
+          gem push github-pages.gem --key ${{ secrets.PAGES_GEM_PUBLISH }}
diff --git a/.gitignore b/.gitignore
index 4c972ab54b0..822d5aaf017 100644
--- a/.gitignore
+++ b/.gitignore
@@ -2,3 +2,4 @@ _site
 .sass-cache
 Gemfile.lock
 *.gem
+.jekyll-cache
diff --git a/.rubocop.yml b/.rubocop.yml
index 883e26e368c..15c823df623 100644
--- a/.rubocop.yml
+++ b/.rubocop.yml
@@ -1,9 +1,11 @@
+inherit_gem:
+  rubocop-github:
+    - config/default.yml
+
 AllCops:
   Exclude:
     - _site/**/*
+    - vendor/**/*
 
-Metrics/LineLength:
-  Enabled: false
-
-Gemspec/RequiredRubyVersion:
+Layout/LineLength:
   Enabled: false
diff --git a/Gemfile b/Gemfile
index 7f4f5e950d1..be173b205f7 100644
--- a/Gemfile
+++ b/Gemfile
@@ -1,5 +1,5 @@
 # frozen_string_literal: true
 
-source 'https://rubygems.org/'
+source "https://rubygems.org/"
 
 gemspec
diff --git a/README.md b/README.md
index 424e1097347..4c2fac074ba 100644
--- a/README.md
+++ b/README.md
@@ -1,6 +1,6 @@
 # The Hacker theme
 
-[![Build Status](https://travis-ci.org/pages-themes/hacker.svg?branch=master)](https://travis-ci.org/pages-themes/hacker) [![Gem Version](https://badge.fury.io/rb/jekyll-theme-hacker.svg)](https://badge.fury.io/rb/jekyll-theme-hacker)
+[![.github/workflows/ci.yaml](https://github.com/pages-themes/hacker/actions/workflows/ci.yaml/badge.svg)](https://github.com/pages-themes/hacker/actions/workflows/ci.yaml) [![Gem Version](https://badge.fury.io/rb/jekyll-theme-hacker.svg)](https://badge.fury.io/rb/jekyll-theme-hacker)
 
 *Hacker is a Jekyll theme for GitHub Pages. You can [preview the theme to see what it looks like](http://pages-themes.github.io/hacker), or even [use it today](#usage).*
 
@@ -13,7 +13,9 @@ To use the Hacker theme:
 1. Add the following to your site's `_config.yml`:
 
     ```yml
-    theme: jekyll-theme-hacker
+    remote_theme: pages-themes/hacker@v0.2.0
+    plugins:
+    - jekyll-remote-theme # add this line to the plugins list if you already have one
     ```
 
 2. Optionally, if you'd like to preview your site on your computer, add the following to your site's `Gemfile`:
@@ -36,7 +38,7 @@ description: [A short description of your site's purpose]
 Additionally, you may choose to set the following optional variables:
 
 ```yml
-show_downloads: ["true" or "false" to indicate whether to provide a download URL]
+show_downloads: ["true" or "false" (unquoted) to indicate whether to provide a download URL]
 google_analytics: [Your Google Analytics tracking ID]
 ```
 
@@ -60,10 +62,15 @@ If you'd like to add your own custom styles:
 
 If you'd like to change the theme's HTML layout:
 
-1. [Copy the original template](https://github.com/pages-themes/hacker/blob/master/_layouts/default.html) from the theme's repository<br />(*Pro-tip: click "raw" to make copying easier*)
-2. Create a file called `/_layouts/default.html` in your site
-3. Paste the default layout content copied in the first step
-4. Customize the layout as you'd like
+1. For some changes such as a custom `favicon`, you can add custom files in your local `_includes` folder. The files [provided with the theme](https://github.com/pages-themes/hacker/tree/master/_includes) provide a starting point and are included by the [original layout template](https://github.com/pages-themes/hacker/blob/master/_layouts/default.html).
+2. For more extensive changes, [copy the original template](https://github.com/pages-themes/hacker/blob/master/_layouts/default.html) from the theme's repository<br />(*Pro-tip: click "raw" to make copying easier*)
+3. Create a file called `/_layouts/default.html` in your site
+4. Paste the default layout content copied in the first step
+5. Customize the layout as you'd like
+
+### Customizing Google Analytics code
+
+Google has released several iterations to their Google Analytics code over the years since this theme was first created. If you would like to take advantage of the latest code, paste it into `_includes/head-custom-google-analytics.html` in your Jekyll site.
 
 ### Overriding GitHub-generated URLs
 
@@ -106,4 +113,4 @@ If you'd like to preview the theme locally (for example, in the process of propo
 
 ### Running tests
 
-The theme contains a minimal test suite, to ensure a site with the theme would build successfully. To run the tests, simply run `script/cibuild`. You'll need to run `script/bootstrap` one before the test script will work.
+The theme contains a minimal test suite, to ensure a site with the theme would build successfully. To run the tests, simply run `script/cibuild`. You'll need to run `script/bootstrap` once before the test script will work.
diff --git a/_includes/head-custom-google-analytics.html b/_includes/head-custom-google-analytics.html
new file mode 100644
index 00000000000..8a3ae5c9ca1
--- /dev/null
+++ b/_includes/head-custom-google-analytics.html
@@ -0,0 +1,10 @@
+{% if site.google_analytics %}
+  <script>
+    (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){
+    (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
+            m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)
+        })(window,document,'script','//www.google-analytics.com/analytics.js','ga');
+    ga('create', '{{ site.google_analytics }}', 'auto');
+    ga('send', 'pageview');
+  </script>
+{% endif %}
diff --git a/_includes/head-custom-theme-colors.html b/_includes/head-custom-theme-colors.html
new file mode 100644
index 00000000000..a30e7084adf
--- /dev/null
+++ b/_includes/head-custom-theme-colors.html
@@ -0,0 +1,5 @@
+<!-- start theme color meta headers -->
+<meta name="theme-color" content="#151515">
+<meta name="msapplication-navbutton-color" content="#151515">
+<meta name="apple-mobile-web-app-status-bar-style" content="black-translucent">
+<!-- end theme color meta headers -->
diff --git a/_includes/head-custom.html b/_includes/head-custom.html
new file mode 100644
index 00000000000..44cdb83f523
--- /dev/null
+++ b/_includes/head-custom.html
@@ -0,0 +1,12 @@
+<!-- start custom head snippets, customize with your own _includes/head-custom.html file -->
+
+<!-- Setup theme-color -->
+{% include head-custom-theme-colors.html %}
+
+<!-- Setup Google Analytics -->
+{% include head-custom-google-analytics.html %}
+
+<!-- You can set your favicon here -->
+<!-- link rel="shortcut icon" type="image/x-icon" href="https://github.com/%7B%7B'/favicon.ico' | relative_url }}" -->
+
+<!-- end custom head snippets -->
diff --git a/_layouts/default.html b/_layouts/default.html
index aa651986a26..1c8c883a480 100644
--- a/_layouts/default.html
+++ b/_layouts/default.html
@@ -5,6 +5,7 @@
     <meta http-equiv="X-UA-Compatible" content="IE=edge">
     <meta name="viewport" content="width=device-width, initial-scale=1">
     <link rel="stylesheet" href="https://github.com/%7B%7B'/assets/css/style.css?v=' | append: site.github.build_revision | relative_url }}">
+    {% include head-custom.html %}
 
 {% seo %}
   </head>
@@ -33,16 +34,5 @@ <h2>{{ site.description | default: site.github.project_tagline }}</h2>
         {{ content }}
       </section>
     </div>
-
-    {% if site.google_analytics %}
-      <script>
-        (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){
-        (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
-        m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)
-        })(window,document,'script','//www.google-analytics.com/analytics.js','ga');
-        ga('create', '{{ site.google_analytics }}', 'auto');
-        ga('send', 'pageview');
-      </script>
-    {% endif %}
   </body>
 </html>
diff --git a/_sass/hacker.scss b/_sass/hacker.scss
new file mode 100644
index 00000000000..b535d24dfbb
--- /dev/null
+++ b/_sass/hacker.scss
@@ -0,0 +1,4 @@
+// Placeholder file. If your site uses
+//     @import "https://github.com/%7B%7B%20site.theme%20%7D%7D";
+// Then using this theme with jekyll-remote-theme will work fine.
+@import "https://github.com/jekyll-theme-hacker";
diff --git a/docs/CONTRIBUTING.md b/docs/CONTRIBUTING.md
index 37bc385828b..f59423126a9 100644
--- a/docs/CONTRIBUTING.md
+++ b/docs/CONTRIBUTING.md
@@ -77,6 +77,9 @@ At a high level, [the process for proposing changes](https://guides.github.com/i
 
 `script/cibuild`
 
+## Publishing Gem
+In order to publish the Gem bump the version in *this file*, commit, create a tag with the new version number, and finally push the commit and tag to the repo.
+
 ## Code of conduct
 
 This project is governed by [the Contributor Covenant Code of Conduct](CODE_OF_CONDUCT.md). By participating, you are expected to uphold this code.
diff --git a/jekyll-theme-hacker.gemspec b/jekyll-theme-hacker.gemspec
index 36f9073196f..893e841f9b8 100644
--- a/jekyll-theme-hacker.gemspec
+++ b/jekyll-theme-hacker.gemspec
@@ -1,22 +1,24 @@
 # frozen_string_literal: true
 
 Gem::Specification.new do |s|
-  s.name          = 'jekyll-theme-hacker'
-  s.version       = '0.1.2'
-  s.license       = 'CC0-1.0'
-  s.authors       = ['Jason Costello', 'GitHub, Inc.']
-  s.email         = ['opensource+jekyll-theme-hacker@github.com']
-  s.homepage      = 'https://github.com/pages-themes/hacker'
-  s.summary       = 'Hacker is a Jekyll theme for GitHub Pages'
+  s.name          = "jekyll-theme-hacker"
+  s.version       = "0.2.0"
+  s.license       = "CC0-1.0"
+  s.authors       = ["Jason Costello", "GitHub, Inc."]
+  s.email         = ["opensource+jekyll-theme-hacker@github.com"]
+  s.homepage      = "https://github.com/pages-themes/hacker"
+  s.summary       = "Hacker is a Jekyll theme for GitHub Pages"
 
   s.files         = `git ls-files -z`.split("\x0").select do |f|
     f.match(%r{^((_includes|_layouts|_sass|assets)/|(LICENSE|README)((\.(txt|md|markdown)|$)))}i)
   end
 
+  s.required_ruby_version = ">= 2.4.0"
+
   s.platform = Gem::Platform::RUBY
-  s.add_runtime_dependency 'jekyll', '> 3.5', '< 5.0'
-  s.add_runtime_dependency 'jekyll-seo-tag', '~> 2.0'
-  s.add_development_dependency 'html-proofer', '~> 3.0'
-  s.add_development_dependency 'rubocop', '~> 0.50'
-  s.add_development_dependency 'w3c_validators', '~> 1.3'
+  s.add_runtime_dependency "jekyll", "> 3.5", "< 5.0"
+  s.add_runtime_dependency "jekyll-seo-tag", "~> 2.0"
+  s.add_development_dependency "html-proofer", "~> 3.0"
+  s.add_development_dependency "rubocop-github", "~> 0.16"
+  s.add_development_dependency "w3c_validators", "~> 1.3"
 end
diff --git a/script/cibuild b/script/cibuild
index ad3c614554d..308ad64a91b 100755
--- a/script/cibuild
+++ b/script/cibuild
@@ -4,6 +4,6 @@ set -e
 
 bundle exec jekyll build
 bundle exec htmlproofer ./_site --check-html --check-sri
-bundle exec rubocop -D
+bundle exec rubocop -D --config .rubocop.yml
 bundle exec script/validate-html
 gem build jekyll-theme-hacker.gemspec
diff --git a/script/validate-html b/script/validate-html
index df4ec22e75a..8f51642ea54 100755
--- a/script/validate-html
+++ b/script/validate-html
@@ -1,13 +1,13 @@
 #!/usr/bin/env ruby
 # frozen_string_literal: true
 
-require 'w3c_validators'
+require "w3c_validators"
 
 def validator(file)
   extension = File.extname(file)
-  if extension == '.html'
+  if extension == ".html"
     W3CValidators::NuValidator.new
-  elsif extension == '.css'
+  elsif extension == ".css"
     W3CValidators::CSSValidator.new
   end
 end
@@ -18,11 +18,11 @@ def validate(file)
   path = File.expand_path "../_site/#{file}", __dir__
   results = validator(file).validate_file(path)
 
-  return puts 'Valid!' if results.errors.empty?
+  return puts "Valid!" if results.errors.empty?
 
-  results.errors.each { |err| puts err.to_s }
+  results.errors.each { |err| puts err }
   exit 1
 end
 
-validate 'index.html'
-validate File.join 'assets', 'css', 'style.css'
+validate "index.html"
+validate File.join "assets", "css", "style.css"