diff --git a/pom.xml b/pom.xml
index e884dcd5..7e22c690 100644
--- a/pom.xml
+++ b/pom.xml
@@ -20,7 +20,7 @@
   <modelVersion>4.0.0</modelVersion>
 
   <artifactId>google-cloud-logging-servlet-initializer</artifactId>
-  <version>0.1.9-alpha</version><!-- {x-version-update:google-cloud-logging-servlet-initializer:current} -->
+  <version>0.1.10-alpha-SNAPSHOT</version><!-- {x-version-update:google-cloud-logging-servlet-initializer:current} -->
   <packaging>jar</packaging>
   <name>Google Cloud Logging Servlet Container Initializer</name>
   <url>https://github.com/googleapis/java-logging-servlet-initializer</url>
diff --git a/samples/snapshot/pom.xml b/samples/snapshot/pom.xml
index 1338ed0d..517cea68 100644
--- a/samples/snapshot/pom.xml
+++ b/samples/snapshot/pom.xml
@@ -28,7 +28,7 @@
     <dependency>
       <groupId>com.google.cloud</groupId>
       <artifactId>google-cloud-logging-servlet-initializer</artifactId>
-      <version>0.1.9-alpha</version>
+      <version>0.1.10-alpha-SNAPSHOT</version>
     </dependency>
     <!-- {x-version-update-end} -->
 
diff --git a/versions.txt b/versions.txt
index 8bcf6245..961477ad 100644
--- a/versions.txt
+++ b/versions.txt
@@ -1,4 +1,4 @@
 # Format:
 # module:released-version:current-version
 
-google-cloud-logging-servlet-initializer:0.1.9-alpha:0.1.9-alpha
+google-cloud-logging-servlet-initializer:0.1.9-alpha:0.1.10-alpha-SNAPSHOT