change README formatting

Author: schworer

README.md

@@ -3,15 +3,15 @@
 A Python module for the [Zencoder](http://zencoder.com) API
 
 ## Installation
-Eventually I'll get around to putting this on PyPI, when that happens you can install with easy_install:
+Install from PyPI using easy_install:
     easy_install zencoder
 or with pip:
     pip install zencoder
 
 ## Dependencies
-zencoder-py depends on [httplib2](http://code.google.com/p/httplib2/), and uses the json module.
+`zencoder-py` depends on [httplib2](http://code.google.com/p/httplib2/), and uses the `json` module.
 
-Install httplib2 with pip or easy_install.
+Install `httplib2` with `pip` or `easy_install`.
     pip install httplib2
 
 ## Usage
@@ -48,5 +48,5 @@ Install httplib2 with pip or easy_install.
 
 
 
-**Note:** If you set the **ZENCODER\_API\_KEY** environment variable to your api key, you don't have to provide it when initializing Zencoder.
+**Note:** If you set the `**ZENCODER\_API\_KEY**` environment variable to your api key, you don't have to provide it when initializing Zencoder.