For instance, the Sally Hansen cosmetics company wanted to create an interactive ad to help customers find the right nail polish for them. The ad looked fairly straightforward at first, but included the button, “Try It On.”
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How do you try on nail polish on your phone? A camera prompted the user to put their hand on a flat surface and take a picture. From there, they could apply augmented reality filters to the photo, which simulated different shades and styles of nail polish on their nails. This helped people engage with the brand dynamically and get more invested in the products, and choosing which ones they wanted to buy. This is Rich media Banner ads!
