Marketing Numbers of the Week
3/19/2021
$11.76B
Netflix has long been the OTT leader in the U.S. The company predicts that Netflix’s US subscription revenue rose to $11.76 billion in 2021, up from $10.64 billion in 2020. U.S OTT video subscription revenue company, Netflix, Disney, YouTube are the largest recipients. In 2021, about 30.8% of all US OTT subscription revenues for Netflix, Disney combines revenues for Disney+, ESPN+, and Hulu) of about one-fourth 25.9% of OTT subscription revenues, and YouTube will account for 13.2%. Netflix’s revenue is not expected to dip either. Estimations say that, streaming services raising their revenue to $11.76 billion in 2021 and $12.95 billion in 2022.
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10,000
Nearly 10,000 Facebook employees and a fifth of its total workforce are working on augmented reality (AR) and virtual reality (VR). Facebook has designed an aggressive strategy of building its own consumer hardware in order to reduce the dependence on Apple and Google. In 2017, Facebook has shifted its VR focus away from Oculus Rift-style tethered headsets and released the Oculus Quest and Quest 2, which are standalone wireless devices that don’t require a PC. When Facebook's headcount was 18,770, the Oculus VR division accounted for 1,000 employees. Facebook owned Oculus virtual reality (VR) headsets capture 53% of extended reality (XR) headset shipments in 2020 which dropped 9%. Mark Zuckerberg CEO of Facebook said that, he is aiming to release realistic digital avatars for users of VR headsets with eye and face tracking in order to provide a more real-life immersive experience.
11.2%
Cure Hydration was taken over by the retailers during the pandemic. With no in-store demos, then Cure Hydration’s founder and CEO, Lauren Picasso found a new innovative strategy to back their products into shoppers’ baskets as free samples tucked into Walmart’s curbside pickup orders. These samples raised the sales, while costing less than store demonstrations and scaling more easily across about 1,000 stores. According to eMarketer, in the U.S the online grocery sales rose 54% in 2020 and predicted to exceed up to $100 billion in 2021. It also forecasts that by 2022 more than half of the U.S population prefers online grocery purchase. By 2023, U.S online grocery sales will make up 11.2%.
$8.2B
Marketers rely on tracking technology for accurate data, transparency, and reliable management tools. About 7.5% of total U.S. digital advertising spend is attributed to affiliate marketing. In the U.S it’s estimated that affiliate marketing to reach $8.2 billion by 2022. 81% of brands use affiliate programs to promote their products and 84% of publishers leverage affiliate marketing. Affiliate programs generate about 15%–30% of all sales on average for advertisers. Swaarm Co-Founder and CPO Yogeeta Chainani says Affiliate Marketing is a great strategy, which is used to monetize web contents, increase sales and website visitors. In less than a year, the search interest for affiliate marketing will grow by 44%.
100,000
Reddit is teaming with Omnicom Media Group (OMG) to offer its clients with deeper access to its site, where millions of customers share news, information, questions and opinions about varying topics through forum discussions. OMG clients will obtain superior support from Reddit’s creative strategy team and the right of access to education and training tools, measurement, reporting, data and insights on the platform’s 52 million daily active users. Reddit has more than 100,000 communities known as “Subreddits”. Researcher eMarketer forecasts that in 2021, U.S advertising spending on the social networks will be rising 21% to 48.9 billion and by 2022, it will increase by 16% to $56.9 billion.
