Dressup

Dressup Group has operated in Georgian fashion retail since 1993, introducing international apparel brands to the national market. The company manages flagship stores in Tbilisi Mall, East Point, Galleria Tbilisi, and City Mall Saburtalo. Their retail footprint spans major urban centers including Tbilisi and Batumi. The retailer's brand portfolio features established names like Levi's, Guess, and Tommy, available through their brick-and-mortar locations. Their customer loyalty program provides purchase-based bonus points redeemable across all Dressup Group stores. The program integrates with their multi-brand retail network throughout Georgia. The company's three-decade presence has contributed to Georgia's fashion retail infrastructure through consistent brand partnerships and physical retail expansion. Their store network serves as a distribution channel for international fashion labels entering the Georgian market. Dressup Group's retail locations operate according to standardized modern retail practices.