@Itsapenaltycampaign
Working to end abuse, exploitation and human trafficking globally
MAKE A HUMAN TRAFFICKING REPORT
MAKE A HUMAN TRAFFICKING REPORT
Get help & learn how to report IF YOU OR SOMEONE YOU KNOW IS IN IMMEDIATE DANGER, call your local emergency number For non-emergencies, including seeking advice regarding suspected human trafficking cases, contact a local human trafficking
KNOW THE SIGNS
KNOW THE SIGNS
#KNOWTHESIGNS to make a difference The abuse, exploitation and trafficking of children and vulnerable people are often hidden issues which are difficult to identify. Many victims don’t tell anyone what is happening to them, and many may not even realise that they are being abused or exploited. If you
Campaigns
2026 Super Bowl San Francisco Campaign
2026 Super Bowl San Francisco Campaign
French language German language Italian language Get help and learn how to report If you or someone you know is in immediate danger, please call 911.
About us
About It’s a Penalty
About It’s a Penalty
Raising awareness Through global campaigns during major sporting events Consultancy Helping your business become a leader in the fight against exploitation Advocating for legal reform In the Commonwealth to protect children from sexual exploitation
Listen to Philippa on the Alex & Annie Vacation Rental Podcast!
Listen to Philippa on the Alex & Annie Vacation Rental Podcast!
Learn how Booking.com and It’s A Penalty address human trafficking in hospitality through awareness, training, and practical action.
Our Strategy for 2026 - 2028
Our Strategy for 2026 - 2028
Watch our CEO's TEDx Talk!
Watch our CEO's TEDx Talk!
After moving to Brazil in 1993, Sarah dedicated her life to making a difference to the lives of Brazil’s street connected children by setting up Happy Child International, which has helped over 11,500 children. Her work lead to her receiving an MBE in 2012. Following from this, she has set up the incredible global campaign ‘It’s a penalty’ which works to prevent abuse, exploitation and trafficking all around the world, which collaborated with major sporting events. The it’s a penalty project has affected over 155 million people across the world. Sarah’s ultimate goal is to help eradicate abuse, exploitation and trafficking by 2030, thereby contributing to the elimination of modern-day slavery and achievement of the UN Sustainable Development Goals’ Target 16.2 ‘to end abuse, exploitation, trafficking, torture and all forms of violence against children’.
The CNN Freedom Project Film
The CNN Freedom Project Film
Donate to It's a Penalty today
Donate to It's a Penalty today
It’s a Penalty operates in the United States through a fiscal sponsorship with Players Philanthropy Fund, Inc., a Texas nonprofit corporation recognized by the IRS as a tax-exempt public charity under Section 501(c)(3) of the Internal Revenue Code (Federal Tax ID: 27-6601178, ppf.org/pp). Contributions to It’s a Penalty qualify as
Programmes
Global Campaigns
Global Campaigns
OUR GLOBAL CAMPAIGNS DURING MAJOR SPORTING EVENTS PREVENT ABUSE, EXPLOITATION AND HUMAN TRAFFICKING BY: EDUCATING about the global issues of abuse, exploitation and human trafficking, penalties for offenders, and the signs to look out for #knowthesigns EQUIPPING sporting fans, tourists and the general public with mechanisms to
Global Advocacy: CommonProtect
Global Advocacy: CommonProtect
A Resilient Future for Children - Executive Summary and Recommendations The reality of the lives of millions of children in the Commonwealth was recognised in the Kigali Declaration on Child Care and
Consultancy and Training
Consultancy and Training
Where Compliance Meets Corporate Integrity Addressing modern slavery isn’t just a legal obligation - it’s a vital part of doing responsible business. Investors, regulators, and customers increasingly expect companies to demonstrate ethical leadership and real-world impact on human rights. Whether you're building a global ESG strategy, managing
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