@RayoNegroSports

Rayo Negro Sports operates from rayonegro.mx as a hybrid merchandise retailer and creative services provider focused on collegiate athletic apparel. The Mexico-based company produces custom sportswear featuring their signature lightning bolt design, specializing in women's training gear and campus fashion. Their e-commerce platform integrates with TikTok for product showcases and community content. The agency division delivers digital marketing services spanning brand identity, web development, and e-commerce implementation. Their creative team produces social media campaigns and content specifically for sports and fitness brands. Technical capabilities include data analytics, platform optimization, and integrated digital strategy. Rayo Negro's business model combines direct-to-consumer athletic wear sales with B2B creative agency offerings. The company maintains dual revenue streams through their sportswear line and marketing services, while building community through sports culture content. Their client base includes individual athletes, student groups, and businesses seeking both merchandise and marketing solutions.