@aimee.bruce
Pro shopper, fashion obsessed and writes for a living. Links for work related things below :)
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Read notes from fashion friends on Substack
Read notes from fashion friends on Substack
My personal Substack. Click to read aimee’s Substack, by aimee bruce, a Substack publication. Launched 9 months ago.
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How To Style Crochet: The Best Crochet Outfit Ideas
How To Style Crochet: The Best Crochet Outfit Ideas
Crochet isn't just for long summer days at the beach or your European holiday. WHO's Fashion Editor shows you how to style it all year round with simple style tips and outfit inspiration
Want what she's wearing? 7 designer dupes to get the look for less
Want what she's wearing? 7 designer dupes to get the look for less
Buy now and stay one step ahead!
3 New Ways Our Fashion Editor is Buttoning Her Shirts
3 New Ways Our Fashion Editor is Buttoning Her Shirts
Fresh styling tricks to try at no cost
Are you a serial outfit repeater? Break your style rut!
Are you a serial outfit repeater? Break your style rut!
The tips and tricks to mix it up.
Forget bows and roses, metallics are here to stay
Forget bows and roses, metallics are here to stay
The biggest Oscars fashion trend shined bright amongst the stars.
How to get this mid-2000s trend back into your wardrobe
How to get this mid-2000s trend back into your wardrobe
Old school ways bring back this trend, 20 years on
Hoisery, Sheer Skirts and Pillow Clutches: AFW Trends to Try
Hoisery, Sheer Skirts and Pillow Clutches: AFW Trends to Try
5 size-inclusive Australian brands you can shop in store | New Idea
5 size-inclusive Australian brands you can shop in store | New Idea
Shop the best plus-size clothing brands available in Australia here, including Commonry, Cotton On, Sussan, Forever New, and City Chic.
Gems to birthstones: Why 'starry night' jewellery is on the rise
Gems to birthstones: Why 'starry night' jewellery is on the rise
Hailey Bieber Can’t Get Enough Of This Viral Preppy Trend - WHO
Hailey Bieber Can’t Get Enough Of This Viral Preppy Trend - WHO
Style queen, Hailey Bieber is in her preppy-era and you can be too for a lot less. Shop the viral striped polo jumper at Glassons.
How To Style Your Slippers Outside The House This Weekend - WHO
How To Style Your Slippers Outside The House This Weekend - WHO
Slipper boots aren't just for the home. WHO shows us how you can look chic and comfortable while wearing yours slippers this winter.
WHO's Fashion Team Puts 6 Bestselling Jeans To The Test - WHO
WHO's Fashion Team Puts 6 Bestselling Jeans To The Test - WHO
Are cult jeans styles really worth it? WHO's fashion team tries 6 of the most popular pairs. Hear are our honest thoughts!
Best Women's Biker Boots to Shop in Australia - WHO
Best Women's Biker Boots to Shop in Australia - WHO
Chocolate Brown And Red? Try These 4 New Fashion Palettes This Winter
Chocolate Brown And Red? Try These 4 New Fashion Palettes This Winter
All eyes are on this aussie handbag collaboration with a 5k waitlist
All eyes are on this aussie handbag collaboration with a 5k waitlist
Bottega who? This limited-edition collaboration between Prene and Rozalia Russian is the partnership we all wanted.
Crochet-core is the current aesthetic taking over our summer style
Crochet-core is the current aesthetic taking over our summer style
In the midst of the boho revival, crochet has come out on top. From bikinis to evening dresses and accessories, shop our top 12 buys.
How to style your Aussie merch this Olympics and still look cute
How to style your Aussie merch this Olympics and still look cute
Olympic fever is here and it's time to show your support, literally. Here are 4 ways to style your Australian sport merchandise.
The only pair of sandals you need in your wardrobe this summer
The only pair of sandals you need in your wardrobe this summer
It's party season: Dance the night away in these trending heels.
It's party season: Dance the night away in these trending heels.
I Tried The Skip-Care Trend And Here’s What Happened To My Skin
I Tried The Skip-Care Trend And Here’s What Happened To My Skin
5 Trending Sandals To Elevate Your Look
5 Trending Sandals To Elevate Your Look
Help your fashion game bloom with these must-watch spring trends
Help your fashion game bloom with these must-watch spring trends
Woolies launches $20 designer tote bag for your bread and milk
Woolies launches $20 designer tote bag for your bread and milk
Faithfull the Brand: WHO's Spring Fashion Looks to Shop in Australia
Faithfull the Brand: WHO's Spring Fashion Looks to Shop in Australia
5 luxury fragrance dupes under $60 that actually smell expensive
5 luxury fragrance dupes under $60 that actually smell expensive
The divisive pant we'll be wearing in Spring and it's under $100
The divisive pant we'll be wearing in Spring and it's under $100
5 country escapes that are only hours from Sydney | New Idea
5 country escapes that are only hours from Sydney | New Idea
6 affordable bridal fashion trends to make your wedding day chic
6 affordable bridal fashion trends to make your wedding day chic
3 trending jacket styles to buy now and wear well into Spring
3 trending jacket styles to buy now and wear well into Spring
How to style the cult Adidas track pant that's taken over our feeds
How to style the cult Adidas track pant that's taken over our feeds
Take a Style Vacay with these The White Lotus-Inspired Outfits - WHO
Take a Style Vacay with these The White Lotus-Inspired Outfits - WHO
Get the glow for less: 7 dupes for *those* bronzing drops under $20
Get the glow for less: 7 dupes for *those* bronzing drops under $20
Autumn Must-Haves: Top 7 Aussie Brands to Shop Now
Autumn Must-Haves: Top 7 Aussie Brands to Shop Now
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