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Alyssa Lavdis applies her human factors engineering background to product design and wellness entrepreneurship from her base in Illinois. Her academic credentials include a Master's in Human Factors and Ergonomics plus a Psychology degree from the University of Illinois. She specializes in UX/UI design, conducting usability research and creating prototypes through industry-standard tools like Figma and Sketch. The founder developed Primal Queen, manufacturing collagen supplements using grass-fed bovine peptides. Her product formulation targets specific wellness applications including skin elasticity, hair strength, and joint mobility. The supplement line represents a convergence of her interests in scientific research, user-centered design, and evidence-based nutrition. Lavdis maintains digital platforms focused on product discovery and lifestyle integration. Her Amazon storefront and Linktree showcase kitchen tools, home goods, and beauty items she has tested. Her content connects her formal training in human factors with practical applications in wellness and consumer products.