@arthurehlinger
Trail & Ultra Runner
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Trail Running and Social Media: the Rise of the Athlete-Influencer?
Trail Running and Social Media: the Rise of the Athlete-Influencer?
Trail running is changing fast. What was once a niche sport has become a global stage where performance, storytelling, and visibility feed each other. From Sara Alonso’s rise to the growing influence of athlete-influencers like Théo Detienne, this post explores how social media is reshaping the sport. And why, today, being seen can matter as much as being fast.
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Follow Arthur Ehlinger, a trail and ultra runner chasing his goal to compete with the best runners on the planet. Find training insights, gear tips, and more.
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