@chrisatkinsdesign
Freelance brand identity, graphic design, and web design for nonprofits.
My Portfolio
My Portfolio
Goetze Art & Design - Case Study
Goetze Art & Design - Case Study
Democracy Works - Case Study
Democracy Works - Case Study
Democracy Works is a civic-tech nonprofit that provides reliable election information through trusted partners and widely used tools like TurboVote. Despite powering millions of voter interactions, the organization faced low awareness of the parent brand, fragmented product branding, and the need to clearly signal nonpartisan credibility in a polarized environment. Democracy Works engaged me to lead a comprehensive brand evolution to unify its portfolio and strengthen trust across partners, funders, and institutional audiences. Working closely with leadership and marketing teams, I helped develop a clarified brand architecture, new logo suite, and a cohesive visual identity system that positions Democracy Works as a trusted technology partner helping voters participate in elections. The resulting brand balances authority with neutrality and provides a flexible foundation for their important mission to grow.
Good Basket - Case Study
Good Basket - Case Study
This project is part of a conceptual series, where I envision brand identities and design work for fictional nonprofit organizations and social impact businesses. My goal here is to freely explore creative ideas while sharpening my skills with the same level of quality, problem-solving, and passion I provide my clients. Introducing Good Basket, a nonprofit organization committed to reducing hunger and food waste within local communities. For this project, I challenged myself to develop a comprehensive visual brand identity from scratch with the creation of several deliverables highlighting Good Basket’s mission of feeding communities, reducing food waste, and fostering local partnerships. I aimed to show how a unified, thoughtful approach to design can amplify a nonprofit’s message and impact.
Caroline Roesel Behavioral Health - Case Study
Caroline Roesel Behavioral Health - Case Study
FUTR: Families United for Trans Rights - Case Study
FUTR: Families United for Trans Rights - Case Study
La Chispa - Case Study
La Chispa - Case Study
La Chispa is a primitive camping and stargazing destination located on 10.5 acres in the beautiful southwest region of Texas, near Terlingua and Big Bend. Working directly with the property owners, I helped craft a logo design and brand identity that captures the essence of the landscape and region, using cultural and historical influences of Mexican folk art, the American west, and cosmic wonder. The typography and design style is textured, rustic, and welcoming to all explorers. The brand colors are inspired by the Chihuahuan Desert landscape, flora, and sunset hues. The use of stars, moons, and celestial symbols are references to the amazing stargazing views at the property and to “chispa”, which translates to “spark” from Spanish. Additionally, I developed web design references, merch designs, and social media mockups to better envision the full potential of the visual identity.
October Custom Publishing - Case Study
October Custom Publishing - Case Study
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