The House of Woo

ilovewoo operates a dual-focus e-commerce platform specializing in personalized jewelry and activist apparel from its Atlanta headquarters. The jewelry line features customizable necklaces, bracelets, and rings incorporating birthstones and engraved initials, while the apparel collection centers on civil rights and social justice messaging. The brand maintains an integrated online storefront where customers directly customize and purchase both jewelry and merchandise. The jewelry workshop produces made-to-order pieces in sterling silver, gold vermeil, and brass with options for stone setting and hand engraving. Core product categories include initial necklaces, birthstone rings, and custom bracelets available through the brand's proprietary design interface. The activist merchandise line spans screen-printed apparel, enamel pins, and protest signs featuring civil rights imagery and equality-focused messaging. The brand's e-commerce infrastructure combines jewelry customization tools with print-on-demand fulfillment for activist goods. Technical capabilities include 3D jewelry previews, engraving customization, and size modifications processed through an automated production queue. Distribution channels encompass direct-to-consumer sales via ilovewoo.com alongside wholesale partnerships with independent boutiques.