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Jelson Homes develops residential communities throughout Leicestershire, with signature projects like Haymeadows showcasing their mixed-property approach. The company operates a Discount Market Scheme that sells new builds at 75% of market value to qualifying first-time buyers and local residents. Their partnership network includes multiple Leicestershire councils who help verify buyer eligibility and enforce resale conditions. The developer's portfolio spans detached homes, semi-detached properties, and starter residences across various price points and floor plans. Each development incorporates existing transport infrastructure and proximity to established community facilities. Resale restrictions on discounted properties ensure these homes remain accessible to future qualified buyers within the program parameters. Jelson Homes maintains active construction sites in multiple Leicestershire districts while expanding their affordable housing initiatives. The company structures its developments to address specific local housing authority requirements and demographic needs. Their discount scheme operates alongside traditional market-rate offerings within the same communities.