@larayuelamoda

Lara Yuela helms La Rayuela Moda, a Peruvian fashion house specializing in contemporary women's apparel. The brand operates through integrated retail and e-commerce channels, with production facilities in Peru. Their business model encompasses direct-to-consumer sales, supply chain optimization, and sustainable manufacturing protocols. The Autumn-Winter 2025 collection "El Poder de los 80" features tailored blazers, gabardines, leather pieces, and wool garments. The collection's color strategy pairs neutrals (black, white, gray, beige) with accent colors including fuchsia, blue, and green. Production focuses on structured silhouettes and technical fabrication. La Rayuela's operations integrate fashion business education and market analysis programming. The brand maintains involvement in designer mentorship initiatives and industry trend research. Their business development emphasizes digital transformation strategies and global market positioning within contemporary fashion sectors.