@placester

Placester operates a digital resource hub specializing in real estate marketing education and website solutions from its Boston headquarters. The platform produces technical documentation, strategy guides, and implementation frameworks focused on digital lead generation, IDX website development, and CRM integration for licensed real estate professionals. Content spans foundational topics like MLS compliance and listing syndication alongside emerging areas such as marketing automation, social media advertising, and virtual showing technologies. The company partners with major real estate brands and MLSs to deliver market-specific training modules and compliance-ready website templates. Its resource library includes step-by-step tutorials, industry case studies, and regulatory updates covering RESPA guidelines, fair housing requirements, and digital accessibility standards. Placester maintains dedicated sections for brokers, individual agents, and real estate teams with role-specific workflows and scalable marketing systems. The platform integrates with leading real estate technology providers including Zapier, BombBomb, and various transaction management systems. Its educational materials address practical challenges like sphere-of-influence marketing, geographic farming, and digital lead nurturing through the lens of established real estate business models. Technical resources cover website optimization, CRM implementation, and marketing automation specifically configured for real estate applications.