Branding & Environments
Celebrating 25 years of a Los Angeles Treasure: LAX Gateway Columns - SPD - Selbert Perkins Design
Celebrating 25 years of a Los Angeles Treasure: LAX Gateway Columns - SPD - Selbert Perkins Design
The City of Los Angeles is celebrating the 25th anniversary of one of its brightest landmarks: The Gateway Columns at LAX, Los Angeles International Airport. Ask any of the 88 million people who travel through LAX per year, whether visiting LA or returning home from their journey, they will fondly recall their experience of this magnificent landmark. Through triumphs and challenges of the past, as well as aspirations of the future, this enduring artwork remains a touchstone of the spirit of Los Angeles and its people.
Branding: Bringing Colleges and Communities Together With Purpose and Passion
Branding: Bringing Colleges and Communities Together With Purpose and Passion
Community colleges hold a special place in the communities which they serve. They are some of the most inclusive organizations, whose commitment runs much deeper than the education of their students. They provide opportunities, inspire hope, and pave the way to brighter futures for everyone seeking a better life.
Young people of Toronto celebrate: JYN Robbins Family Campus
Young people of Toronto celebrate: JYN Robbins Family Campus
Young people of Toronto have yet another reason to celebrate as JYN (Jewish Youth Network) has opened the Robbins Family Campus; furthering its mission to empower young people in their community.
Baseball Fans Get Upgraded Experience
Baseball Fans Get Upgraded Experience
Visitors at Chicago’s Wrigley Field have more to celebrate this baseball season as their game-day experience has been greatly enhanced. Now, beginning with simply parking your car, you are being enveloped into the excitement of America’s favorite pastime.
Placemaking & Wayfinding the Rebirth of District Detroit
Placemaking & Wayfinding the Rebirth of District Detroit
Wayfinding the Future with Reno-Tahoe International Airport
Wayfinding the Future with Reno-Tahoe International Airport
The Power of Murals in Storytelling for Wayfinding, Placemaking & Branding
The Power of Murals in Storytelling for Wayfinding, Placemaking & Branding
Throughout our history, we have told the stories of our people, our place and the times in which we lived through the etching, drawing and painting of symbolic images on walls… all to convey an authentic story of life in that era.
Entertainment Districts: The New American Neighborhoods
Entertainment Districts: The New American Neighborhoods
Branding is Essential: River Valley Transit
Branding is Essential: River Valley Transit
Branding is essential when merging multiple organizations into a single successful entity. This is especially true when the intention is for the newly combined organization to not be absorbed into either one.
Storytelling of Kansas City Light & Power’s Newest Residences
Storytelling of Kansas City Light & Power’s Newest Residences
Congratulations to the Texas Rangers: World Series Champions!
Congratulations to the Texas Rangers: World Series Champions!
The excitement of Texas Ranger fans can be felt around the world, and no more so than in Arlington Texas. The celebration begins at Texas Live!… a finely curated destination consisting of 12 dynamic bars, shops, eateries and entertainment delights, including the Arlington Backyard, a 5,000 person outdoor concert venue providing space for live music, festivals and cultural events.
The Surprising Importance of Wayfinding, Placemaking, Branding in Education
The Surprising Importance of Wayfinding, Placemaking, Branding in Education
There are few things in life quite like your college experience. It begins with the selection of which institution you will trust will provide you the best chances for your success in life.
The Fading Art of Customer Service
The Fading Art of Customer Service
The Power of Wayfinding
The Power of Wayfinding
Wayfinding is misunderstood by most people, who mistakenly believe that it is as easy as simply creating and installing signs. Yet we’ve all had that frustrating experience of being in a place and not being able to find our way to our desired destination. Although there may be many signs around us, they do more to confuse us than to intuitively guide us to where we want to be.
Mall Conversions: The New American Dream?
Mall Conversions: The New American Dream?
As we are adapting to the ever-changing nature of humanity and the economy, many of the mega malls of a bygone era are yielding to this inevitable change. Large retail anchor stores are downsizing or outright closing. An ever-increasing trend towards online shopping has further placed a strain upon retailers and mall operators.
Selbert Perkins Design is pleased to announce the promotion of Varsha Sheth to Design Director.
Selbert Perkins Design is pleased to announce the promotion of Varsha Sheth to Design Director.
Selbert Perkins Design is pleased to announce the promotion of Logan Strauss to Senior Designer.
Selbert Perkins Design is pleased to announce the promotion of Logan Strauss to Senior Designer.
Please join us in congratulating Logan on his well-deserved promotion and in celebrating the growth and contribution of a very talented team member.
Los Angeles Metro K Line: The Complexity of Connecting Communities
Los Angeles Metro K Line: The Complexity of Connecting Communities
The beauty of trains, trams, and other forms of public transportation extends well beyond getting from one place to another. The benefits extend beyond reducing traffic and doing our part in lowering greenhouse emissions. The real beauty is that they connect communities and the people within them with one another.
Placemaking, Wayfinding and Branding: Creating an All-American Neighborhood in Arlington, Texas
Placemaking, Wayfinding and Branding: Creating an All-American Neighborhood in Arlington, Texas
When it came time to expand MCO, the Greater Orlando Aviation Authority (GOAA), the organization responsible for leading one of the 10 busiest airports in the world, made the bold decision to avoid simply adding another terminal to accommodate their over 40 million annual passengers, they decided to dramatically change the passenger experience.
The Power of Placemaking
The Power of Placemaking
Reinventing Wayfinding and Traveler Experience at Orlando International Airport
Reinventing Wayfinding and Traveler Experience at Orlando International Airport
World Cup ‘94: The Event that Ignited America’s Love of Soccer/World Football
World Cup ‘94: The Event that Ignited America’s Love of Soccer/World Football
ICMA Conference - The Benefits of an Inclusive City Rebranding Process
ICMA Conference - The Benefits of an Inclusive City Rebranding Process
Wayfinding the Future @ LAX
Wayfinding the Future @ LAX
Union Station - Los Angeles, California: "The Last of the Great Train Stations
Union Station - Los Angeles, California: "The Last of the Great Train Stations
Branding, Wayfinding & Placemaking Historic La Plaza – Los Angeles, CA
Branding, Wayfinding & Placemaking Historic La Plaza – Los Angeles, CA
Selbert Perkins Design has Rebranded…
Selbert Perkins Design has Rebranded…
Selbert Perkins Design is pleased to announce the promotion of Sharon Brooks to Principal of Business Development.
Selbert Perkins Design is pleased to announce the promotion of Sharon Brooks to Principal of Business Development.
Wayfinding & Placemaking Transforms a University: Cal Poly San Luis Obispo
Wayfinding & Placemaking Transforms a University: Cal Poly San Luis Obispo
Power & Light District: Placemaking & Wayfinding Kansas City's Future
Power & Light District: Placemaking & Wayfinding Kansas City's Future
Analog and Digital Wayfinding is Key to Airport Success
Analog and Digital Wayfinding is Key to Airport Success
Revitalization of District Detroit: The Eddystone
Revitalization of District Detroit: The Eddystone
Branding is Essential: Part 1
Branding is Essential: Part 1
Wayfinding & Signage is Vital to Healthcare: U HEALTH – UNIVERSITY OF UTAH
Wayfinding & Signage is Vital to Healthcare: U HEALTH – UNIVERSITY OF UTAH
Wayfinding & Placemaking The City Of Long Beach California
Wayfinding & Placemaking The City Of Long Beach California
Wayfinding A Courthouse: Fulton County, Ga
Wayfinding A Courthouse: Fulton County, Ga
Airport Innovation: Wayfinding Tampa International Airport
Airport Innovation: Wayfinding Tampa International Airport
Rebranding of a City: Lancaster, California
Rebranding of a City: Lancaster, California
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