TheBrandEconomist

Simplifying economics to build influence, create demand, and grow smarter.

Theories and Concepts

What Is Game Theory?
What Is Game Theory?
Using the Concept of Scarcity in Economics to Build a Personal Brand
Using the Concept of Scarcity in Economics to Build a Personal Brand
Using the Law of Supply and Demand to Create Brand Hype and Improve Personal Branding
Using the Law of Supply and Demand to Create Brand Hype and Improve Personal Branding

Case Studies

Case Study: Opportunity Cost in Branding – Snapchat vs. Instagram Stories
Case Study: Opportunity Cost in Branding – Snapchat vs. Instagram Stories
Case Study: How Rihanna Turned Her Personal Brand into a Billion-Dollar Empire
Case Study: How Rihanna Turned Her Personal Brand into a Billion-Dollar Empire
Case Study: Nike and the Jordan Brand - Creating Exclusivity
Case Study: Nike and the Jordan Brand - Creating Exclusivity

Using Economics for Your Brand

What’s Personal Branding? Here’s How Economics Can Make It Easier!
What’s Personal Branding? Here’s How Economics Can Make It Easier!
Brand Identity Worksheet: Print/Download
Brand Identity Worksheet: Print/Download

View on mobile