The Mad Hatter Company

The Mad Hatter Co. operates a multi-channel headwear business through its e-commerce storefront, subscription service, and wholesale distribution network. The retail division focuses on baseball caps, trucker hats, and beanies available through seasonal collections and core product lines. The company maintains separate consumer and trade-facing operations from its primary facility. Mad Hatter Monthly serves the magic performance community with subscription boxes containing professional illusion supplies, instructional videos, and proprietary gimmicks. Subscribers gain access to live mentoring sessions with professional magicians through the platform's private community portal. The service combines physical products with digital content delivery to support both hobbyist and professional performers. The wholesale division supplies convenience stores and smoke shops through a B2B marketplace platform. Product categories include tobacco alternatives, vaping supplies, general merchandise, electronics, consumables, and personal care items. This business unit operates independently from the retail and subscription services while leveraging shared infrastructure.