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Moneyball Sales: How I Generated Over $1 Billion in Revenue Using AI and LinkedIn—and How You Can Too
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What if sales success wasn’t about luck, charisma, or working for the “right” company—but about stacking the odds in your favor?
In Moneyball Sales, Carson V. Heady pulls back the curtain on how he generated over $1 billion in revenue by applying a data-driven, relationship-first approach to modern selling—long before AI and LinkedIn became buzzwords. This isn’t theory. It’s a battle-tested system built through wins, losses, rejection, reinvention, and relentless execution.
Too many sales professionals are grinding harder every year while producing less. Pipelines stall. Buyers ghost. Noise increases. Confidence erodes. Meanwhile, a small percentage of sellers consistently outperform—not because they’re louder or luckier, but because they understand probability.
This book shows you how they do it.
Inspired by the Moneyball revolution in baseball, Moneyball Sales teaches you how to stop chasing hope and start engineering outcomes. You’ll learn how to build a repeatable sales engine rooted in evidence over emotion, process over panic, and relationships over tactics.
Inside, Carson shares:
• How to adopt the Moneyball mindset—using data, discipline, and probability to make smarter decisions
• How to leverage LinkedIn as a true social selling platform, not a vanity network
• How to use AI as a force multiplier to research accounts, personalize outreach, and book executive meetings at scale
• Why big brands don’t automatically open doors—and how to win anyway
• How a single LinkedIn connection on Day 2 of a new role turned into a nine-figure deal
• How to master prospecting, pipeline management, and daily discipline without burnout
• How to build trust, credibility, and long-term influence that compounds over years
• How to turn setbacks, rejection, and being counted out into career-defining momentum
Unlike most sales books, this isn’t a collection of clichés or recycled frameworks. Every lesson is grounded in real stories, real numbers, and real outcomes—from small consulting firms to global enterprises, from unknown sellers to boardroom conversations.
Carson doesn’t claim to be special. He claims to be systematic.
He’s been fired. Laid off. Rejected thousands of times. Passed over. And yet, by building a smarter sales engine—one powered by LinkedIn, AI, and human connection—he consistently created opportunities others never saw coming.
Moneyball Sales is not about shortcuts. It’s about leverage.
It’s about understanding that in today’s buyer-driven world, trust precedes transactions, relevance precedes access, and consistency beats intensity every time.
Whether you’re a new seller trying to break through, a seasoned professional stuck on a plateau, or a sales leader trying to build a modern, resilient team—this book gives you a playbook you can actually use.
If you want more meetings with executives.
If you want a pipeline that doesn’t rely on heroics.
If you want to future-proof your career in an AI-driven world.
This book is for you.
Stop hoping.
Start stacking the odds.
Build your own Moneyball sales story.
- Print length68 pages
- LanguageEnglish
- Publication dateJanuary 26, 2026
- Dimensions8.27 x 0.16 x 11.69 inches
- ISBN-13979-8245628882
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Product details
- ASIN : B0GJSS1FYN
- Publisher : Independently published
- Publication date : January 26, 2026
- Language : English
- Print length : 68 pages
- ISBN-13 : 979-8245628882
- Item Weight : 8.5 ounces
- Dimensions : 8.27 x 0.16 x 11.69 inches
- Best Sellers Rank: #709,266 in Books (See Top 100 in Books)
- #386 in Sales & Selling (Books)
- Customer Reviews:
About the author

Carson Vincent Heady was born in Cape Girardeau, MO, graduated from Southeast Missouri State University and moved to St. Louis in 2001. He has served in sales and leadership across Microsoft, AT&T, Verizon and T-Mobile.
Carson is best-selling author of the Birth of a Salesman series, the first book of which was published by World Audience Inc. in 2010. He released The Salesman Against the World in 2014, A Salesman Forever in 2016 and Salesman on Fire in 2020. He is also featured in Scott Ingram’s B2B Sales Mentors: 20 Stories from 20 Top 1% Sales Professionals.
Carson is a 7-time CEO/President’s Club winner across 5 roles at AT&T and Microsoft and National Verizon Rockstar winner. He has been recognized as a top social seller at Microsoft and is consistently ranked in the top 25 sales gurus in the world on Rise Global. He is included among the Top 50 sales authors on LinkedIn.
With over 330K social followers, Carson has also been interviewed on over 30 sales and leadership podcasts, by such luminaries as Jeffrey & Jennifer Gitomer, Jeb Blount, Brandon Bornancin, Sam Dunning, Larry Levine, Darrell Amy, Scott Ingram, Thierry van Herwijnen, Jim Brown, Sam Jacobs, Luigi Prestinenzi, Donald Kelly, Marylou Tyler, George Leith, Pat Helmer, Eric Nelson, Ron Tunick, Jeff Arthur, Mary Ann Samedi, Jean Oursler, Andre Harrell, Marlene Chism, Bill Crespo, Matt Tanguay, Josh Wheeler and Chad Bostick. He has also co-hosted the Smart Biz Show on EG Marketing Radio.
His articles have appeared in several noteworthy publications such as SalesGravy, Smash! Sales, Salesopedia and the Baylor Sports Department S3 Report.
Carson lives in St. Louis, MO, with his wife Amy and daughters Madison, Sidonia and Charlotte.














