The Smarter Way to Start Your Own Children’s Art & Craft Club
How creative people are building a meaningful income running art sessions — without starting a business from scratch.
Created by the founder of The Crafty Penguin Club — a children’s art programme designed to build creativity, confidence and real skills.
If you love creativity and working with children but the idea of starting something alone feels overwhelming, this short guide will show you a different way to begin.
Inside you'll discover:
• why art clubs work so well as a business
• how many leaders start small and grow steadily
• the different ways art sessions can generate income
• the three common ways people start an art club
This Guide Is For You If…
You’ve been wondering whether there’s another way to work creatively with children.
Many people who read this guide are:
Teachers or teaching assistants
who love the creative side of education but feel drained by the system.
Creative parents
who enjoy making things with children and would love work that fits around family life.
Artists or creatives
who would like to share their creativity while building a sustainable income.
If any of those sound familiar, this guide will show you a practical starting point.
Hi, I’m Michelle
After years in corporate leadership and creative education, I realised something important: creativity thrives when it’s supported by structure.
I built The Crafty Penguin Club into a trusted programme for children and created a structured licensing model that allows creative women to start safely, grow steadily and avoid building alone.
My focus is simple: sustainable growth, steady support and practical guidance.