AIWORK Ad Campaign On IVS
AIWORK's partnership with video content management and player platform IVS has advanced to the next stage! This partnership enabled AIWORK to bring its innovative blockchain-powered technology to IVS’ over 120 million users in Southeast Asia (SEA), especially in Indonesia, Malaysia, and the Philippines. This time, a campaign was launched to allow AIWORK to bring our minimal viable product (MVP) to this user base and invite interested individuals for more testing.
AIWORK’s Outreach On IVS
The partnership with IVS enabled us to introduce and communicate AIWORK’s initiatives through IVS’ advertising network in Southeast Asia. IVS’ publisher network includes some of the most prominent media companies in the region, such as Kompas, MNC, Kapanlagi, and several others. AIWORK can be featured on prominent media companies and their websites, such as Vidio.
AIWORK featured prominently on CNN Indonesia as a pre-roll AD on the front page. The AD was also displayed as a pre-roll AD in several essential stories on the CNN Indonesia website.
AIWORK’s new video AD was featured on prominent websites such as Kompas as a companion banner AD and Hipwee as a companion banner AD.
An Overwhelmingly Positive Response
As expected, our AD campaign on IVS’ premium publishers network received an overwhelming response, as shown by the impressive numbers for the ADs. The AD campaign on IVS kicked off on the 8th of August with a plain pre-roll AD featured on websites of more than 60 publishers, such as CNN Indonesia. On the launch day, the AD garnered 74,997 impressions, leading to 242 clicks to go to the website and know more or register. Over 56,000 users played the video in its entirety, with the AD having a Reach of over 61,600. The second day of the campaign saw AIWORK switch from plain pre-roll to a companion banner pre-roll. Impressions on the second day of the campaign shot up considerably, rising to 163,463, resulting in 3,532 clicks, with over 100,000 viewers playing the entire AD, which had a Reach of 112,730.
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The third day of the campaign saw Impressions rise to 166,976, with 11,439 clicks and 111,223 Completes, and a reach of 118,075. The fourth day saw a slight rise in Impressions at 166,976, with the Clicks at 9,741. Day 5 of the campaign saw a significant increase in Impressions, which rose to 201,507. The Clicks increased to 13,697, Completes rose to 127,700, and Reach reached over 141,479. This was the highest engagement for the duration of the week-long campaign. Day 6 saw Impressions marginally drop to 182,606, while the final day saw Impressions fall to 114,894.
Campaign Result
In the end, throughout the week-long IVS Network campaign, we generated a total of 1,071,429 Impressions, out of which 50,743 converted into Clicks and visited the AIWORK website. A total of 729,496 viewers viewed the ADs in their entirety. The week-long campaign had a total Reach of 759,917.
About AIWORK
AIWORK is a decentralized and open-source blockchain protocol and ecosystem. The protocol is built on a network of AI computing resources and a community of human experts, which generate normalized and enhanced data for video content. Human experts can help create, verify and validate AI datasets, helping improve AI efficiency.
