AIR WAIR.
Lots of people look but don’t really see.
They don’t take in the details.
And that’s such a shame.
Because you can miss so many lovely things.
Look.
Don’t go through life with your eyes closed.
Taking things for granted.
Not looking at things properly.
Not absorbing the fine detail.
Because the fine detail is normally where the magic is.
If you have a great tasting meal, be curious as to how the flavours were made to work together.
Or how it as cooked, maybe.
Be inquisitive and try to find the magic.
If you wear something super comfortable or that feels super sturdy, it’s because of the care and attention throughout the design and make.
And how the materials were chosen too.
When you are buying clothing, try to get into how and where it was made too.
I think these things matter.
Look at the care with which it is finished.
All these things will help you to appreciate value and to understand why something costs what it costs.
Or, if you look for the beauty in the detail and it’s not there, maybe it will help you to understand why it is so cheap.
And why, ultimately, you may be left feeling cold and disappointed as a consequence.
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Observe.
You can do this little test to prove that we all, all too often, look but don’t see.
We just don’t absorb the fine detail properly.
Or question things as we should.
AIR WAIR.
Have you read the words ‘AIR WAIR’ before?
If you think that you have, do you remember where?
And if you do remember where, and had to write it down, would you spell it like this?
This is spelled correctly by the way.
Life.
For me, life is too short to fly along at breakneck speed all of the time.
Pause occasionally.
Take in the detail.
It’s lovely.
And lots of the little magical things in life are free.
Just like the little AIR WAIR tab that might sticking out of the back of the Doc Martens you are wearing now.
Or the pair or pairs you have at home.
If you do or did own a pair of Dr. Martens shoes you’ll have seen this tab hundreds of times.
But you may not have questioned the technology it relates to.
Or even know how to spell it.
Slow down.
Slow down.
There’s loads to see…
Originally published at https://www.50odd.co.uk on April 13, 2019.








